Strategist, Integrated Marketing

Verisk Analytics • Jersey City, NJ

249d • $105,000 - $125,000 • Hybrid

About The Position

We are looking for a data-driven Integrated Marketing Strategist ready to apply their expertise in marketing planning and execution. You'll lead the development and execution of data-driven multi-channel campaigns to drive growth in brand awareness and generate leads. You'll leverage your 5+ years of experience in marketing planning, data analysis, and content creation to craft compelling customer experiences across touchpoints. In this fast-paced environment, you'll have the opportunity to make a real impact and grow your career alongside a passionate team. You will have a track record for developing, managing, and reporting on marketing campaigns and offering marketing solutions to stakeholders across solutions/products to meet revenue goals. In addition, you will exhibit a deep understanding of markets and customers to lead go-to-market activity for a business unit solution area and demonstrate excellent leadership and project management skills. The Integrated Marketing Strategist will coordinate and execute marketing campaigns. You will be working with a group of accomplished high-level professionals to deepen your knowledge and skills with an ever-expanding breadth of projects. You will apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 5+ years of strategic marketing and/or integrated marketing management experience.
• Extensive knowledge of marketing strategy across multiple channels.
• Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
• Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement/effectiveness, attribution reporting, and campaign management.
• Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
• Successful track record of go-to-market campaign execution, cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels.
• Detail-oriented with strong analytical and business problem-solving skills.
• Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
• Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
• Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.

Responsibilities

• Owns the product positioning and messaging for multiple product lines; Participates in product roadmap discussions.
• Conduct detailed market analysis to inform business decisions; Creates competitive analysis models.
• Lead portions of customer journey optimization across all touchpoints; Creates internal positioning documents for key buyers that will be used to align on messaging.
• Develops comprehensive multi-channel marketing strategies with defined targets and budget requirements.
• Create integrated messaging and promotional strategies across channels with minimal guidance that demonstrate in-depth knowledge of product and buyer.
• Collaborate closely with Sales and key marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
• Manage end-to-end campaign development, including performance tracking and post-campaign analysis.
• Conduct marketing analytics to assess campaign performance and ROI.
• Understand the 'big picture,' taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility.

Benefits

• Work flexibility and support, coaching, and training.
• Recognition as a Great Place to Work® for outstanding workplace culture.
• Opportunities for career growth and development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree