Strategist - Audience Selection

General Motors • Remote, OR

396d • Remote

About The Position

The Activation Strategist for Media within the Marketing Applied Sciences (MAS) team at GM is responsible for developing audience-driven solutions to support marketing efforts. This role involves collaborating with the media team to understand their processes and business goals, translating these into actionable deliverables for the data science team. The strategist will leverage strong communication skills and a solid technical foundation in consumer data to drive execution and adoption of MAS models.

Requirements

• Bachelor's degree required.
• 3+ years of professional experience.
• 2-3 years in Advanced Analytics, Audience Building Strategies, or Test and Learn.
• Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams.
• Proven capability to think systemically, strategically, and analytically while executing decisively.
• Ability to integrate data and findings from various data sources and present a holistic view of a position.
• Strong interpersonal, teambuilding, and negotiating skills with a can-do attitude.
• Strong team building and project leadership skills.
• Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of technical solutions.
• Experience utilizing analytical software tools and packages.
• Experience developing structured and logical frameworks to define problems, analyze data, and derive insights and actionable recommendations.
• Ability to establish a collaborative, cross-functional work environment.

Responsibilities

• Lead the relationship with the MediaONE team, understanding their processes and business needs.
• Work with stakeholders in Media and MAS to translate goals into a roadmap for developing audiences, testing, and driving adoption of the MAS models.
• Collaborate with MAS stakeholders in Experimentation to advance the test and learn roadmap in partnership with Media, Brand, and other stakeholders.
• Elevate findings to a strategic, consultative, and actionable level, conveying complex stories to internal stakeholders in a strategic manner that translates into measurable actions.
• Build and manage relationships with cross-functional stakeholders to identify and prioritize key marketing and media questions.

Benefits

• Medical, dental, vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Retirement savings plan
• Sickness and accident benefits
• Life insurance
• Paid vacation and holidays
• Tuition assistance programs
• Employee assistance program
• GM vehicle discounts
• Bonus potential based on company and individual performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Transportation Equipment Manufacturing
• Education Level: Bachelor's degree