Strategic Partnerships Manager, Sports Betting & iGaming

Advance Local • Woodbridge Township, NJ

388d • $90,000 - $100,000

About The Position

The Strategic Partnerships Manager for Sports Betting & iGaming at Advance Local serves as a vital link between the Sports Betting/iGaming Content teams, local newsrooms, and partners. This role focuses on coordinating offers from betting partners, monitoring performance, and informing content strategy while supporting the Betting/iGaming business vertical through collaboration with various teams.

Requirements

• Bachelor's degree in journalism, communications, or a related field preferred, or equivalent education and experience.
• Minimum five years' journalism experience, including familiarity with content optimization.
• Familiarity with audience engagement metrics (e.g., Google Analytics, Parsely) and ability to translate them into actionable data.
• Ability to manage multiple high-level tasks and prioritize work effectively.
• Proven ability to collaborate and build strong working relationships with stakeholders.
• Strong communication and presentation skills.
• Proven analytical skills to interpret data and guide decisions.
• Solid understanding of journalistic ethics.
• Technical troubleshooting skills to identify root causes of issues.
• Ability to continuously learn and train others on new techniques.
• Proven organizational skills including advance planning and coordination.

Responsibilities

• Maintain accurate and optimized offer links and Calls-To-Action (CTAs) in organized formats, tracking performance and utilizing data to inform content strategies.
• Collaborate with the Product Delivery team on content publication tools, providing input on workflows and QA products before release.
• Work with the SEO team to identify strategies and optimization techniques to improve audience reach.
• Coordinate content promotion plans across sites and partnerships, ensuring timely and relevant content packaging.
• Oversee newsletter creation, distribution, and push notifications, advocating for advance planning for high-value opportunities.
• Maintain content templates and coach writers on best practices to ensure alignment with site presentation and ethics.
• Support Betting/iGaming users with technical needs and ongoing training, serving as a point person during product rollouts.
• Communicate digital strategy clearly to market or partner leaders to gain buy-in and adoption.
• Champion content-generation tools and communicate changes to users in a timely manner.
• Follow industry trends and observe behaviors of online bettors and competitors.

Benefits

• Competitive salary between $90,000 - $100,000 annually.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree