Strategic Partner Marketing Lead

Qualtrics•Washington, DC

64d•Hybrid

About The Position

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities-ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing. Strategic Partner Marketing Lead Why We Have This Role We are seeking an exceptional Strategic Partnerships Marketing Lead to drive thought leadership and global partnership marketing strategies across our most critical global ecosystem partners. This role will be responsible for developing and orchestrating sophisticated marketing approaches for our most strategic global partners, working closely with regional marketing leads to localize and maximize partnership impact. We are expanding this function to meet accelerating partner demand and to unify disparate regional efforts into a cohesive, scalable global engine. As our partner ecosystem grows in revenue contribution and complexity, we're searching for a dedicated hire to elevate joint value propositions, streamline go-to-market motions, and unlock measurable pipeline impact. How You'll Find Success Comprehensive understanding of global technology partnership ecosystems Proven ability to develop and execute sophisticated, multi-regional marketing strategies Expert-level communication skills, capable of engaging at C-suite and executive levels Strategic mindset with ability to balance global vision with regional nuance Advanced demand generation, digital marketing and content strategy capabilities Capability to balance the perspectives of multiple stakeholders while ensuring progress How You'll Grow By joining Qualtrics, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human. As a member of our global marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it. You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness. Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue. We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.

Requirements

10+ years of progressive marketing experience in technology partnerships
5+ years of experience in global, strategic partnership marketing
Proven track record of developing and managing complex, multi-regional partnership marketing programs
Advanced degree (MBA preferred) or equivalent strategic marketing experience
Demonstrated success in creating high-impact marketing strategies for enterprise technology partnerships
Ability to work effectively across multiple cultural and organizational contexts
Ability to develop nuanced, multi-dimensional marketing strategies for complex global partnerships
Expert-level understanding of how to create scalable yet locally-relevant marketing approaches
Exceptional storytelling and narrative development skills
Deep strategic thinking with the ability to connect global vision to regional execution
Advanced relationship-building skills across global, regional, and partner organization levels
Advanced understanding of enterprise software marketing
Expertise in developing scalable marketing frameworks
Deep knowledge of global technology partnership ecosystems
Advanced content strategy and thought leadership development
Sophisticated digital marketing capabilities

Responsibilities

Develop and manage demand generation and thought leadership strategies for our most strategic partnerships
Create comprehensive marketing frameworks that can be localized across different regional markets
Serve as the global orchestrator for our most critical partner marketing programs, including:
Global system integrators and advisories
Strategic technology partners
Transformative enterprise partnerships
Design high-impact, globally-scalable marketing narratives that highlight joint value propositions
Collaborate with regional partner marketing leads to ensure global strategies are effectively localized
Develop co-marketing playbooks and engagement models for top-tier global partners
Create executive-level thought leadership content that demonstrates the strategic value of our partnerships
Manage complex partnership marketing initiatives that span multiple regions and go-to-market motions
Drive alignment between global partnership strategy and regional marketing execution

Benefits

Competitive compensation and strategic career development opportunities
Chance to work at the intersection of global technology partnerships and innovative marketing

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