Google-posted about 15 hours ago
Full-time • Manager
New York, NY
5,001-10,000 employees

In this role, you will serve as a critical thought-leader for YouTube and the Influencer marketing ecosystem. You will require an understanding of the influencer landscape, YouTube’s role in growing and shaping the landscape, and for fostering mutually beneficial partnerships with influencer marketing agencies. You will identify industry trends, gather engaged intelligence, and provide guidance to internal teams to scale brand deals on YouTube. You will require relationship-building skills, and the ability to navigate cross-functional collaborations.At YouTube, we believe that everyone deserves to have a voice, and that the world is a better place when we listen, share, and build community through our stories. We work together to give everyone the power to share their story, explore what they love, and connect with one another in the process. Working at the intersection of cutting-edge technology and boundless creativity, we move at the speed of culture with a shared goal to show people the world. We explore new ideas, solve real problems, and have fun — and we do it all together.

  • Develop, plan and implement projects and initiatives to grow the value of brand agreements for creators on YouTube, including structured educational and training programs for influencer marketing agencies to maximize the value of YouTube.
  • Discuss agreements and cultivate partnerships with key leaders within influencer marketing agencies and SaaS platforms.
  • Manage operations and partner relationships, fielding and prioritizing incoming requests and creating periodic reports (external and internal) on partner performance.
  • Produce analyses and recommendations to optimize performance as part of regular review cycle with managed partners.
  • Work cross-functionally with multiple teams from YouTube and the Global Business Organization, across Product, Go-To-Market, Sales, Marketing, Communications, Legal and Operations to bring the right solutions to key partners.
  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in business development, partnerships, creator-services (or other creator-driven industries), creator commerce industries or a related role.
  • Experience working with C-level executives and cross-functionally across all levels of management.
  • Experience managing agreements or partnerships.
  • Experience in managing end-to-end partnerships.
  • Experience working in a dynamic, ever-changing, and collaborative environment.
  • Experience in the influencer marketing industry, with an understanding of agency dynamics and the creator landscape.
  • Ability to identify potential business opportunities, assess financial/business benefit, structure agreements, and discuss terms with partners.
  • Excellent communication and collaborating skills.
  • bonus
  • equity
  • benefits
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