Strategic Marketing Specialist

AdvanSix-posted about 2 months ago
$143,800 - $215,600/Yr
Full-time • Mid Level
Parsippany-Troy Hills, NJ
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The Strategic Marketing Specialist plays a critical role in advancing the Nylon Solutions business by developing and executing data-driven marketing strategies and insights. This role integrates market intelligence, competitive analysis, and macroeconomic trends to inform business decisions, shape go-to-market (GTM) strategies and strengthen value propositions. The Specialist will partner cross-functionally with Product Management, Sales, Technology and other key stakeholders to drive visibility, alignment, and execution around strategic priorities — including sustainability and growth initiatives.

  • Collect and synthesize market data, customer trends, and competitor activity across key end markets.
  • Track macroeconomic and regulatory trends that could impact demand for All nylon LoBs.
  • Support the creation and maintenance of Market Maps, segmentation models, and TAM/SAM/SOM sizing to inform portfolio strategy.
  • Maintain and own subscriptions in alignment with Business needs.
  • Establish, optimize, and govern the use of AI/Digital Agents to harvest and structure high-fidelity market, competitive, and customer sentiment data.
  • Lead comprehensive competitive and market analysis, synthesizing digital intelligence with traditional research to deliver clear, data-driven strategic narratives, models, and forecasts for executive leadership.
  • Serve as the primary subject matter expert (SME), consulting with Product, Sales, and Marketing teams to translate synthesized market insights into concrete, targeted strategic plans and effective go-to-market execution.
  • Develop and maintain dashboards and reports using tools like Excel, Power BI, etc. to provide visibility to market dynamics and internal performance.
  • Assist in building business cases and opportunity assessments by integrating external market research with internal data.
  • Compile and summarize Voice of Customer (VOC) feedback from customer interviews, surveys, and third-party research platforms.
  • Organize and maintain a library of key intelligence resources including reports, interviews, customer insights, and analyst commentary.
  • Own the monthly end-to-end Market Insights Reporting across segments, deliver to the leadership team and refine for relevant cross functional team.
  • Translate Complex Technical features into customer value.
  • Lead NPIs guiding projects through stage-gate processes with clear commercial input and disciplined execution.
  • Work with customer marketing to lead and upkeep conferences planning that deliver value to the organization.
  • Coordinate the scheduling and logistics of strategic research initiatives, external interviews, and internal workshops.
  • Support marketing campaign development and positioning through competitor audits and product benchmarking.
  • Collaborate with Commercial and Product teams to track key metrics and support go-to-market (GTM) readiness.
  • Lead development of marketing narratives, solution briefs, and positioning frameworks to support commercial teams.
  • Support pricing strategy through value-based narratives and competitive benchmarks.
  • Champion Leads to Opportunity Pipelines across all end-markets.
  • Work with Sales Support execution of the Nylon Solutions Sustainability Strategy by tracking progress on PIR/PCR initiatives across verticals.
  • Assist in managing the lead-to-revenue pipeline for PIR/PCR opportunities through lead tracking, stakeholder follow-up, and metrics reporting.
  • Maintain and enhance tools that track PIR/PCR sales volumes, certification statuses (e.g., ISCC+, SCS), feedstock availability.
  • Lead coordination of annual PIR/PCR certification renewals (e.g., SCS, ISCC+) and ensure ongoing compliance through documentation and internal coordination.
  • Support go-to-market efforts including sustainability-related conference planning, content review, and capturing leads and insights post-events.
  • Bachelor’s degree in marketing, Business, Engineering, or related field.
  • 5+ years of experience in marketing, business analysis, or commercial support roles, preferably within chemicals, materials, or manufacturing industries.
  • Proven, hands-on experience utilizing or managing specialized digital agents, web scraping tools, or advanced AI/ML models for market and sentiment data extraction and analysis (e.g., using Python, R, specialized platforms).
  • Exceptional ability to model, forecast, and synthesize data from multiple disparate sources (quantitative and qualitative).
  • Proficient in Microsoft Excel, PowerPoint, Word, and market analysis tools (e.g., Power BI, Dynamics).
  • Strong project management skills, communication and organizational skills with a detail-oriented, collaborative work style.
  • Understanding go-to-market strategies and new product commercialization processes.
  • Exposure to SAP, CRM systems, or certification databases preferred.
  • Competitive compensation, health, dental, vision & wellness programs.
  • Paid vacation.
  • 401K with company matching.
  • Health savings programs.
  • Disability & life insurance.
  • Employee assistance program.
  • Tuition reimbursement for continued education, certifications, training, and development.
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