Strategic Marketing Specialist

Great American Insurance Group

279d

About The Position

Working for a leader in the insurance industry means opportunity for you. Great American Insurance Group's member companies are subsidiaries of American Financial Group. We combine a 'small company' culture where your ideas will be heard with 'big company' expertise to help you succeed. With over 30 specialty and property and casualty operations, there are always opportunities here to learn and grow. At Great American, we value diversity and recognize the benefits gained when people from different cultures, backgrounds and experiences work collaboratively to achieve business results. We are intentionally focused on fostering an inclusive culture and know valuing diversity is an essential leadership quality. Our goal is to create a workplace where all employees feel included, empowered and enabled to perform at their best. In the Specialty Equipment Division, we help businesses stay in business when bad things happen to their equipment. Our focus is on innovation and simplicity, and we go beyond convention to provide embedded insurance solutions that make purchasing and financing equipment fast and easy. The team combines specialized technology and service excellence to manage risk and create valuable customer experience.

Requirements

• Bachelor's Degree or equivalent.
• 10 or more years of related experience.
• Strong decision-making skills.
• Exceptional relationship management skills.
• Demonstrates strong written, verbal, and effective listening skills.
• Detail oriented and strong organizational skills.

Nice To Haves

• Leadership: Clear communication.
• Strategic thinking.
• Collaboration.
• Influencing without authority.
• Decision making.
• Problem solving.
• Marketing: Strategic plan development.
• Content strategy, planning, and creation.
• Market research.
• Analytics management.

Responsibilities

• Designs and leads the implementation of marketing strategies for growth and expansion of company products and services.
• Responsible for developing and implementing lead generation and client engagement marketing programs and content across multiple media.
• Leads strategic marketing planning and go-to-market execution for assigned markets.
• May write or develop content, or direct content creation in collaboration with corporate marketing partners.
• Serves as liaison with the legal department and other functional areas to facilitate appropriate reviews.
• Incorporates and leverages trend intelligence and market knowledge when planning, designing, and executing strategies/projects.
• Leads collaboration with internal marketing team members (Graphic Designers, Videographers, Digital Marketing Analysts, etc.).
• Plans and executes communication materials for events and branding opportunities.
• Optimizes marketing plans using marketing tech stack strategies.
• Champions marketing strategies and tracks initiative results, analyzes data, and shares actionable insights.
• Demonstrates advanced knowledge of regulatory guidelines pertaining to communications, advertising, and marketing materials.
• Performs other duties as assigned.

Benefits

• Competitive Total Rewards package including medical, dental, and vision plans starting on day one.
• PTO and paid holidays.
• Commuter benefits.
• Employee stock purchase plan.
• Education reimbursement.
• Paid parental leave/adoption assistance.
• 401(k) plan with company match.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Insurance Carriers and Related Activities
• Education Level: Bachelor's degree