STRATEGIC MARKETING & PROMOTIONS SPECIALIST - WBTV

Gray Television • Charlotte, NC

111d

About The Position

As our Strategic Marketing & Promotions Specialist, you'll be the spark behind high-impact campaigns that connect with our community, elevate our brand, and bring client partnerships to life across TV, digital, and social platforms. You'll collaborate with a team of creatives, thinkers, and doers who love what they do and have fun doing it.

Requirements

• A passion for media, marketing, and storytelling that moves people.
• Strong communication and writing skills.
• Killer organizational skills and attention to detail.
• Ability to juggle multiple projects without breaking a sweat.
• Proficiency in Microsoft Office (PowerPoint or Keynote) and Adobe Creative Suite.
• A solid grasp of digital platforms and social media strategy.
• Experience in media, marketing, or event coordination is a major bonus.
• Bachelor's Degree preferred.
• Must be based in (or willing to relocate to) Charlotte, NC.

Responsibilities

• Dream up and deliver bold, buzzworthy campaigns across WBTV's platforms - TV, digital, social (think Facebook, Insta, YouTube, TikTok).
• Work hand-in-hand with sales and creative teams to develop original sponsorship and promotional concepts that wow.
• Align messaging, media assets, and timelines to ensure every campaign hits the mark.
• Craft proposals, outlines, and recaps that are as sharp as they are visually stunning.
• Keep timelines tight, logistics smooth, and everyone in the loop.
• Monitor deliverables and help tell the story of campaign success.
• Manage and publish digital content across platforms to fulfill client deliverables and ensure campaign visibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Broadcasting and Content Providers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees