Strategic Marketing Manager

Vertiv Group•Westerville, OH

About The Position

Description Responsibilities: The ideal candidate will have a deep understanding of the marketing lifecycle from market analysis to planning to execution. This role demonstrates a collaborative approach between sales and marketing and is designed for an innovative self-starter. The key responsibilities of this role include: Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities Develop market segmentation and positioning for areas of focus Develop service offerings to capture market opportunities Develop and execute go-to-market plans that deliver against specified business results and revenue targets Develop marketing programs to generate sales and drive revenue growth Serve as subject matter expert of assigned program(s) Execute marketing plans that include events, public relations, social media, digital marketing and branding Establish and deliver against marketing program KPIs Create regular reporting cadence for specific marketing performance Conduct internal and external customer research to gain insights for decision making Generate relevant content for use in thought-leadership and promotional materials that advance the brand Serve as subject matter expert (SME) for marketing and areas of responsibility Present at external events and internal training and meetings Deliver sales enablement training and assets to support sales cycle Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team. Perform other duties as assigned and applicable Education & Certifications: Bachelor’s degree in Marketing, Strategy, or related field required -- MBA preferred Broad based understanding of marketing is essential. Knowledge of the electrical industry and power generation market is a plus. Digital marketing experience is a plus Experience with services marketing or product management Experience with Pardot and PowerBI is a plus Requirements: Proficient with Microsoft Office suite (ie. Excel, PowerPoint, Access, Word, Outlook) Strong written, project management, and presentation skills Strong communication skills to all levels of the organization from peers to executive management Self-starter 10+ years experience preferred Based in Westerville, OH

Requirements

Proficient with Microsoft Office suite (ie. Excel, PowerPoint, Access, Word, Outlook)
Strong written, project management, and presentation skills
Strong communication skills to all levels of the organization from peers to executive management
Self-starter
10+ years experience preferred
Based in Westerville, OH

Nice To Haves

MBA preferred
Broad based understanding of marketing is essential.
Knowledge of the electrical industry and power generation market is a plus.
Digital marketing experience is a plus
Experience with services marketing or product management
Experience with Pardot and PowerBI is a plus

Responsibilities

Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
Develop market segmentation and positioning for areas of focus
Develop service offerings to capture market opportunities
Develop and execute go-to-market plans that deliver against specified business results and revenue targets
Develop marketing programs to generate sales and drive revenue growth
Serve as subject matter expert of assigned program(s)
Execute marketing plans that include events, public relations, social media, digital marketing and branding
Establish and deliver against marketing program KPIs
Create regular reporting cadence for specific marketing performance
Conduct internal and external customer research to gain insights for decision making
Generate relevant content for use in thought-leadership and promotional materials that advance the brand
Serve as subject matter expert (SME) for marketing and areas of responsibility
Present at external events and internal training and meetings
Deliver sales enablement training and assets to support sales cycle
Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales
Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.
Perform other duties as assigned and applicable