Strategic Marketing Manager

Vertiv•Westerville, OH

13h•Onsite

About The Position

The Strategic Marketing Manager is responsible for developing comprehensive programs that will drive measurable market growth for ERS and HVM. This role is responsible for identifying the appropriate segmentation and targets for growth, executing the marketing strategies needed to build awareness and capture sales opportunities, and collaborating with the Sales and Operations to pursue these growth opportunities. This role will also need to deliver against budget targets and measure and report on program KPIs.

Requirements

Proficient with Microsoft Office suite (ie. Excel [especially], PowerPoint, Access, Word, Outlook)
Strong written, project management, and presentation skills
Strong communication skills to all levels of the organization from peers to executive management
Self-starter
Based in Westerville, OH
Bachelor’s degree in Marketing, Strategy, or related field required -- MBA preferred
Broad based understanding of marketing is essential. Knowledge of the electrical industry and power generation market is a plus.
Digital marketing experience is a plus
Experience with services marketing or product management
Experience with Pardot and Sharepoint is a plus
10-15 years of experience

Responsibilities

Conduct market and competitive research and analysis to establish marketing strategies and new growth opportunities
Develop market segmentation and positioning for areas of focus
Develop service offerings to capture market opportunities
Develop and execute go-to-market plans that deliver against specified business results and revenue targets
Develop marketing programs to generate sales and drive revenue growth
Serve as subject matter expert of assigned program(s)
Execute marketing plans that include events, public relations, social media, digital marketing and branding
Establish and deliver against marketing program KPIs
Create regular reporting cadence for specific marketing performance
Conduct internal and external customer research to gain insights for decision making
Generate relevant content for use in thought-leadership and promotional materials that advance the brand
Serve as subject matter expert (SME) for marketing and areas of responsibility
Present at external events and internal training and meetings
Deliver sales enablement training and assets to support sales cycle
Engage with cross-functional teams including corporate marketing, legal, finance, operations and sales
Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.
Perform other duties as assigned and applicable