Strategic Marketing Manager

Tp Icap • New York, NY

303d • $105,000 - $110,000

About The Position

The TP ICAP Group is a world leading provider of market infrastructure. Our purpose is to provide clients with access to global financial and commodities markets, improving price discovery, liquidity, and distribution of data, through responsible and innovative solutions. Through our people and technology, we connect clients to superior liquidity and data solutions. The Group is home to a stable of premium brands. Collectively, TP ICAP is the largest interdealer broker in the world by revenue, the number one Energy & Commodities broker in the world, the world's leading provider of OTC data, and an award winning all-to-all trading platform. Founded in London in 1866, the Group operates from more than 60 offices in 27 countries. We are 5,200 people strong. We work as one to achieve our vision of being the world's most trusted, innovative, liquidity and data solutions specialist. Parameta Solutions is the Data & Analytics division of TP ICAP Group. The business provides clients with unbiased OTC content and proprietary data, in-depth insights across price discovery, risk management, benchmark and indices, and pre and post-trade analytics. Its post-trade solutions offering helps market participants control their counterparty and regulatory risks through a growing range of tools that manage balance-sheet exposure, as well as compression and optimisation services. The Data & Analytics division includes the following brands: Tullett Prebon Information, PVM Data Services, ICAP Information and Burton-Taylor Consulting.

Requirements

• Strong experience in developing and executing go-to-market strategies, positioning, and messaging for data products.
• Proven ability to design and execute successful marketing campaigns across multiple channels.
• Experience working closely with sales, product, and client success teams to create tailored marketing content and strategies.
• Ability to conduct market research, understand industry trends, and use insights to inform marketing strategies.
• Strong experience in planning and coordinating industry events.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• At least 5 years of experience in product marketing, preferably in the financial services or data industry.

Nice To Haves

• In-depth knowledge of the buy-side market, particularly asset managers, hedge funds, and institutional investors.
• Ability to quickly adapt to market changes and challenges.
• Ability to build strong relationships across functions and influence key stakeholders across the organization.
• A creative and strategic thinker who can find innovative solutions to challenges.
• Ability to work independently, take ownership of projects, and drive initiatives to completion without constant oversight.

Responsibilities

• Lead the development and execution of product marketing plans, positioning, and messaging that effectively communicate the value of Parameta's OTC market data to buy-side clients.
• Design and execute marketing campaigns targeting the buy-side audience, utilizing a variety of channels, including digital marketing, events, and content creation.
• Partner closely with sales, product, and client success teams to develop tailored marketing content, collateral, and campaigns.
• Plan and coordinate key industry events, including trade show participation, regional client events, and virtual webinars.
• Conduct market research to stay abreast of industry trends, competitor activity, and client needs.
• Be an influential voice in the commercial organization, driving alignment and support for marketing initiatives.

Benefits

• $105,000-$110,000

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Wholesale Trade Agents and Brokers