Strategic Marketing Manager - Auto Insurance

SambaSafety

15d

About The Position

We are seeking a Strategic Marketing Manager with deep expertise in the auto insurance industry to lead go-to-market strategy and marketing alignment across our Auto Insurance and Risk Services businesses. This role is responsible for defining audience strategy, messaging frameworks, and integrated marketing programs that support auto insurance carriers, brokers, MGAs, and risk services partners. This position sits at the intersection of auto insurance domain knowledge, GTM strategy, and cross-functional leadership. You will work closely with Channel leaders, Product Marketing, Content, Sales, and RevOps to ensure our marketing strategy reflects how auto insurance buyers evaluate, adopt, and scale risk and safety solutions. This role is ideal for a marketer who understands auto insurance distribution models, underwriting and loss control priorities, regulatory considerations, long buying cycles, and complex buying committees, and can translate that understanding into clear strategy, prioritization, and measurable impact.

Requirements

7+ years of experience in strategic marketing, segment marketing, or GTM roles, with a strong focus on auto insurance
Proven experience marketing to: Auto insurance carriers Brokers, MGAs, or underwriting organizations Risk management or loss control teams
Deep understanding of: Auto insurance buying cycles and decision-making processes Carrier and broker distribution models Partner- and channel-led growth Persona-based and account-centric marketing
Strong strategic thinker with the ability to influence senior stakeholders
Comfortable operating at both executive strategy and program planning levels
Excellent communicator who can align cross-functional teams around a shared auto insurance GTM strategy

Responsibilities

Own the marketing strategy for the Auto Insurance and Risk Services segments, ensuring alignment with business objectives and insurance channel priorities.
Define persona-based messaging frameworksfor key auto insurance audiences, including: Auto insurance carriers Brokers and MGAs Underwriters Risk managers and loss control professionals
Translate auto insurance market trends, claims and loss data themes, regulatory considerations, and buyer pain points into actionable marketing direction.
Partner with Channel and Sales leadership to support auto insurance carrier- and broker-led GTM strategies.
Lead cross-functional GTM planning for strategic initiatives, including: Auto insurance partner programs Product launches tied to auto risk, safety, and underwriting insights Expansion within existing carrier and brokerage relationships
Serve as a key stakeholder in GTM interlock planning, ensuring marketing priorities align with auto insurance revenue, retention, and partner goals.
Provide strategic oversight for integrated marketing programs that support: Strategic and named auto insurance accounts Broker and MGA partner engagement Referral-driven growth within the auto insurance ecosystem Customer expansion across underwriting, claims, and risk services use cases
Guide campaign direction, sequencing, and measurement while partnering with execution teams on implementation.
Partner closely with: Content Marketing to ensure industry-accurate, credible auto insurance thought leadership Product Marketing to align auto insurance positioning, value propositions, and use cases RevOps to ensure segmentation, account structures, and reporting reflect auto insurance buying and account hierarchies
Act as a central point of alignment across Marketing, Sales, Channel, and Risk Services teams.
Define success metrics focused on engagement quality, sales alignment, pipeline influence, and partner impact within auto insurance.
Analyze performance trends and provide strategic recommendations to optimize GTM approach.
Continuously refine audience strategy and messaging based on insights from auto insurance customers and partners.