Strategic Marketing Manager - Adjacent Spaces

NewMarket • Richmond, VA

115d

About The Position

Afton Chemical Corporation is part of the NewMarket Corporation (NYSE: NEU) family of companies, and is one of the largest global suppliers of lubricant additives and offers a broad line of fuel additives worldwide.

Requirements

• BA degree or qualification in Marketing, Business or related field
• Strong, relevant work experience in a Marketing/Business environment
• Proven record of success in a full mix B2B Marketing / Business Management role

Nice To Haves

• Strong presentation skills
• Ability to lead and influence internally and externally to achieve agreed objectives
• Offers initiative to drive value in the areas where assigned champion
• Use effective team working to ensure successful completion of projects
• Excellent analytical skills - ability to assimilate large amounts of data, develop insight and articulate a clear way forward
• Excellent communication skills
• Able to work under pressure to achieve business goals
• Effective project management skills
• Demonstrate flexibility and adaptability to quickly changing business environment
• Able to travel as required

Responsibilities

• Global new business development for Adjacent Spaces - Non-Petroleum Additives (blasting agents, solvent extractants, etc)
• Research alongside NBD team to identify potential markets of interest / fit.
• Work with NBD team to research and evaluate non-PA markets; market size, competitive landscape, growth projections etc, to make recommendations on paths to pursue.
• Lead development of business case for entry into non-PA spaces
• Contact potential clients to build relationships that broaden market intelligence and lead to sales opportunities
• Develop insights to guide strategy based on publicly available information, purchased research, industry interviews (e.g. GLG), and reviewing internal history and knowledge
• Attend conferences, meetings, and industry events to build knowledge of new markets
• Complete market analysis to size global market opportunity, fit with Afton, identify target customers, understand competitive product environment and develop sales and marketing plans to expand PA access to adjacent spaces
• Work with strategic and regional marketing teams to develop adjacent space marketing initiatives to deliver growth plans
• Work with R&D and business teams to build Components collateral for targeted customer
• Support global marketing and business teams to drive activities to deliver growth plans.
• Attend conferences, meetings, and industry events to build market knowledge

Benefits

• Competitive compensation and benefit packages
• Dedicated resources that allow us to reward our employees for their commitment on an ongoing basis

What This Job Offers

• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees