Strategic Marketing Intern

TekniPlex•Madison, WI

About The Position

The TekniPlex Healthcare Strategic Marketing team is seeking a summer intern to help us better understand our markets, customers, and competitive landscape – and translate those insights into stronger growth strategies. This role is designed for students who are curious about why customers buy, how markets evolve, and what drives competitive advantage, not just how to promote products. The individual will work on high-impact projects that inform real business decisions, not just marketing execution.

Requirements

Current pursuit of a full-time undergraduate degree in Marketing, Business with a Marketing concentration, or Business Analytics. Post-graduate candidates seeking an MBA are also strongly encouraged to apply. Coursework in market research, strategy, analytics, or competitive analysis is a plus.
Intellectual curiosity about markets, industries, and customer behavior
Ability to synthesize information into clear insights and recommendations
Comfort working with both qualitative and quantitative information
Structured problem-solving skills
Strong writing and presentation ability
Willingness to ask thoughtful questions and challenge assumptions
Working knowledge of Microsoft Excel, PowerPoint, Word, and AI tools
Strong motivation and work ethic and the ability to work independently, ability to balance multiple projects and competing deadlines

Responsibilities

Analyzing and collecting customer feedback, sales insights, and market data to identify growth opportunities
Researching competitors’ positioning, messaging, and strategic moves
Supporting development of buyer personas and value propositions
Mapping industry trends that could shape future strategy
Evaluating how our marketing and sales messaging aligns with customer needs and TekniPlex Healthcare strategy
Create presentations for commercial team and senior leadership summarizing research findings