Strategic Market Development Manager

Freshpaint

4d•Remote

About The Position

Freshpaint helps healthcare organizations modernize their data infrastructure so they can run world class analytics and marketing while remaining fully privacy compliant. We have established strong traction in core healthcare markets and continue expanding into additional high value verticals. We did this successfully with Payers and are now focused on the D2C Pharma and Medical Device markets. We are hiring a Strategic Market Development Manager to work hand in hand with Marketing to validate and operationalize Freshpaint’s entry and GTM strategies with these verticals. This is an individual contributor role that reports directly to the Chief Revenue Officer and is measured through strategic KPIs rather than traditional quota attainment. The role is foundational to Freshpaint’s long term go to market expansion.

Requirements

Five to ten years in GTM strategy, consulting, market development, vertical expansion, category creation, or similar roles
Experience validating markets or shaping early GTM motions without an existing playbook
Ability to synthesize complex findings into clear, strategic guidance
Ability to engage senior leaders in Pharma and emerging verticals
Strong storytelling and narrative development capabilities
Comfort communicating complex topics including privacy, compliance, and technical workflows
Experience designing and running structured learning and validation loops
Strong capability in mapping ICPs, buyer journeys, TAM, and competitive landscapes
Highly organized with excellent documentation habits
Proven success partnering with Sales, Marketing, Product, and Partnerships
Strong project management skills and adaptability in ambiguity
Bias toward clarity, iteration, and action

Nice To Haves

Experience in Pharma, healthcare marketing, life sciences, or regulated industries
Background in Martech, analytics, data infrastructure, or privacy technology

Responsibilities

Validate emerging verticals
Conduct deep market research on industry structure, ecosystem dynamics, and competitive forces
Work with Marketing to map ICPs, buyer personas, influence networks, and high value use cases
Build and test hypotheses around buying triggers and Freshpaint’s most compelling value propositions
Run structured validation and executive learning loops
Engage senior executives through structured discovery and roundtable conversations across marketing, operations, compliance, digital, data, and leadership
Travel to conferences, industry events, and customer sites to conduct in person learning and strengthen market understanding
Build and nurture strategic relationships across the Pharma ecosystem and future verticals
Translate insight into actionable direction
Deliver clear recommendations for how Freshpaint should scale into these verticals
Partner with Marketing to define and refine the GTM playbook for these markets
Run the sales process of early opportunities in order to turn validated demand into revenue
Ignite early pipeline signals
Generate proof of market interest through discovery conversations, pilots, exploratory opportunities, and advisory engagements
Build and maintain an early pipeline with tight forecasting and CRM rigor
Develop outbound and partner led motions that test vertical response and refine messaging
Create early wins and enable the next phase
Work with the Partnerships team to cultivate relationships with agencies and partners who influence buying decisions and identify opportunities for co marketing, co selling, or advocacy development’
Help build early case studies and use cases that demonstrate ROI, compliance outcomes, and strategic value
Become Freshpaint’s expert on Pharma, Med Device and subsequent verticals
Develop deep knowledge of the Pharma commercial ecosystem including digital marketing, data flows, privacy, consent, and compliance
Master Freshpaint’s product, architecture, and value across marketing, data, and compliance stakeholders
Demonstrate strong ability to communicate complex concepts to executives
Develop the same level of expertise in additional verticals as Freshpaint expands

Benefits

Competitive pay + generous equity (10-year exercise window)
Fully remote (U.S. only) with a $150/month coworking stipend
Half-day Fridays, every Friday
Unlimited PTO—with a required 2-week minimum
Top-tier health, dental & vision (100% covered for you, 80% for dependents)
2 “Treat Yourself” days a year—$100 and a day off, just because
Generous parental leave
Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)

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