Strategic Initiatives Marketing Analyst - Salt Lake City, UT

Zions Bank • Salt Lake City, UT

278d • Onsite

About The Position

Zions Bancorporation is seeking a dynamic and experienced Strategic Initiatives Marketing Analyst to join our Enterprise Marketing team in Salt Lake City, Utah. This role is pivotal in overseeing and managing Marketing projects from inception to completion to ensure efforts are completed within budget. This individual will be closely tied to our Finance and Supply Chain team to ensure transparency and consistency on forecasting and spend against budget. There are core responsibilities to support the Office of the CMO with ad-hoc requests, ranging from strategic efforts to tactical execution. This position necessitates full-time presence at our One South Main Street offices in Salt Lake City, UT. This position requires working in the office five days a week. Remote work is not available for this role. This position requires a business-oriented mindset, with responsibilities including managing large budgets and finances, fostering strong vendor partnerships, and effectively handling ad hoc requests.

Requirements

• Bachelor's degree and 4+ years of project management experience, preferably in marketing or advertising.
• Knowledge of the financial services industry, general marketing and/or analytics.
• Extensive knowledge of project management and/or financial forecasting/budgeting.
• Demonstrated ability to apply marketing concepts to meet business objectives.
• Proven ability to lead cross-functional teams and build effective partnerships.
• High level of initiative, energy, and persistence.
• Proficiency with Google Analytics, WordPress, Silverpop/Engage, MS SharePoint, and MS Office.
• Strong organizational, communication, and process improvement skills.
• Ability to manage multiple priorities and meet deadlines.

Responsibilities

• Collaborates across Marketing to maintain a close relationship to strategic planning and set an appropriate annual budget.
• Works with Finance teams to forecast, track and optimize marketing budgets across key pillars within the broader Marketing organization.
• Handles invoice tracking across key Marketing vendors.
• Supports Office of CMO to onboard new vendors and coordinates with Supply Chain on various steps through approval.
• Initiate, plan, execute, and control projects to meet objectives and budget.
• Track key milestones, adjust plans/resources, and apply change control procedures.
• Develop detailed schedules, estimates, resource plans, and status reports to keep stakeholders informed of project progress and potential risks.
• Establish and implement project management processes to ensure timely, budget-friendly, and high-quality project delivery.
• Communicate major milestones, identify potential risks, and conduct regular status meetings.
• Maintain digital project files, adhere to filing procedures, and create detailed project reports.
• Contribute to additional marketing tasks or strategic projects based on organizational needs, ad-hoc reporting or support as requested by the Office of the CMO.
• Identify and track Key Performance Indicators, analyze metrics, identify trends, and ROI reports as needed.
• Mentor and train new staff, conduct policy and procedure audits, and champion educational opportunities.
• Prepare and conduct team training sessions.

Benefits

• Medical, Dental and Vision Insurance - START DAY ONE!
• Life and Disability Insurance, Paid Parental Leave and Adoption Assistance
• Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts
• Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays
• 401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience
• Mental health benefits including coaching and therapy sessions
• Tuition Reimbursement for qualifying employees
• Employee Ambassador preferred banking products

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Management of Companies and Enterprises
• Education Level: Bachelor's degree