Strategic Communications Specialist

Bixal•Fairfax, VA

About The Position

We are seeking a dynamic Strategic Communications Specialist to lead our external communications efforts while providing critical support for internal communications initiatives. This role serves as the primary driver of Bixal’s marketing and communication strategy, ensuring consistent, compelling messaging across all channels. The ideal candidate will be a creative storyteller with strong project management skills who can collaborate effectively with subject matter experts and cross-functional teams to amplify our brand and engage our audiences and customers.

Requirements

Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field
5-7 years of experience in strategic communications, marketing communications, or corporate communications
Proven track record of managing multi-channel communication strategies
Proficiency in graphic design tools (Canva, Adobe Creative Suite, or similar platforms)
Strong working knowledge of social media platforms and management tools
Experience with content management systems and website platforms
Familiarity with project management and editorial calendar tools
Basic understanding of SEO principles and digital analytics
Exceptional written and verbal communication skills with strong attention to detail
Ability to translate complex technical concepts into clear, compelling narratives for diverse audiences
Strong project management skills with ability to manage multiple priorities and deadlines
Collaborative mindset with proven ability to work effectively with SMEs and cross-functional teams
Creative problem-solver with a strategic mindset
Self-motivated with ability to work independently and take initiative

Nice To Haves

Experience in professional services, government consulting, or B2B environment
Knowledge of email marketing platforms (Mailchimp, Constant Contact, etc.)
Experience with video editing or multimedia content creation
Understanding of brand development and management
Familiarity with AP Style or other editorial standards

Responsibilities

Maintain and continuously refine Bixal’s marketing and communication strategy to align with business objectives and market trends
Develop and manage a comprehensive editorial calendar encompassing LinkedIn social media posts, blog publications, case studies, and Bixal website content
Monitor performance metrics and adjust communication strategies to maximize engagement and reach
Partner with subject matter experts (SMEs) to conceptualize, develop, review, and publish topical blog content that addresses customer needs and supports business development initiatives
Collaborate with SMEs and project teams to create compelling case studies that showcase our work and demonstrate value to prospective clients and partners
Ensure all content aligns with brand voice, messaging framework, and strategic objectives
Create and schedule regular social media content across approved channels (primarily LinkedIn) following the editorial calendar
Design engaging social media graphics, including banners, call-out boxes, and other visual assets using tools such as Canva, Pexel, and similar platforms
Monitor social media engagement (primarily LinkedIn) and respond to audience interactions in a timely, professional manner
Develop and maintain Bixal slick sheets, one-pagers, and pitch decks that effectively communicate our capabilities and value proposition
Create polished marketing materials for use in business development efforts, conferences, and partnership opportunities
Ensure all collateral remains current and reflects Bixal’s latest work and achievements
Coordinate Bixal website updates and improvements in collaboration with design and technical teams
Recommend enhancements to the homepage and other key sections to improve user experience and support business goals
Ensure website content remains fresh, accurate, and aligned with Bixal’s overall communication strategy
Support the creation and coordination of content for Bixal’s internal email newsletter
Assist with developing and updating content for Bixal’s intranet homepage
Help craft company-wide messages from leadership, ensuring clarity and appropriate tone
Support content development for Bixal-wide meetings and other Bixal-wide gatherings