Strategic Communications Specialist

George C Wallace State Community College • Hanceville, AL

51d

About The Position

The Strategic Communications Specialist supports the College's communication and marketing efforts through high-quality writing, content creation, and brand storytelling. This role is ideal for a talented communicator who can write across multiple platforms-from press releases to web content to social media posts-with minimal supervision and is passionate about promoting the mission of Wallace State Community College.

Requirements

• Minimum of associate degree with 15 semester hours in related field
• Minimum of two years of related experience-preferably in a college communications or marketing department, or as a marketing/media professional.
• Experience in at least one of the following areas required: writing for publication, web, or media; photography or videography; graphic design using editing software; or social media management.
• Proficiency in Microsoft Word and email communication, with the ability to update and manage the College website.
• Strong communication and interpersonal skills, with the ability to work independently in a fast-paced environment, meet deadlines, and maintain a flexible schedule including nonstandard hours.

Nice To Haves

• bachelor's degree preferred.

Responsibilities

• Manage the overall student communication plan, working with all divisions to ensure communications meet the needs of current and prospective students.
• Exercise independent judgment, strategic thinking, and high-level professional discretion to ensure accuracy, alignment with institutional goals, and mitigation of reputational risk.
• Assist with the planning, design, and execution of high-visibility print and digital communications for marketing and enrollment management-including emails, text messages, letters, publications, webpages, social media, and other key messaging-serving as a liaison for Marketing and Communications to ensure consistent brand and messaging strategy.
• Develop and oversee multi-channel communication strategies in Salesforce/Target X, including drip campaigns and ad hoc outreach, to drive current and prospective student engagement and support institutional enrollment goals.
• Assist with CRM related trainings for employees and provide feedback, coaching, and monitoring for outgoing messaging and brand consistency.
• Manage and continuously improve CRM by seeking feedback, incorporating user experience improvements. Monitor and evaluate communication effectiveness, using CRM query and reporting tools; provide regular reports and make recommendations for optimization.
• Assist in the creative and strategic development of marketing campaigns. Provide media and marketing-related support for campus departments and events, including preparing press releases, providing photography and/or videography, content and design services as required.
• Assist with other duties as assigned.
• In order to perform these essential functions, the Strategic Communications Specialist must be present at work. Therefore, attendance is an essential job function.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Associate degree
• Number of Employees: 501-1,000 employees