Strategic Communications Program Executive

Carle Health•Champaign, IL

8d•$29 - $50

About The Position

The Strategic Communications Program Executive is responsible for directing the communications strategy to advance key business initiatives. This includes developing comprehensive communications plans, composing purposeful messaging, and advising business leaders on optimal channels to effectively reach intended audiences. Additionally, this role manages initiative communication calendar tracking, enforces platform and channel standards, oversees communication tools, and leads overall channel governance. A core aspect of this position involves providing strategic leadership for the Carle Health employee communications platform.

Requirements

Healthcare marketing
Healthcare management
Experience In Lieu of Education
Bachelor's Degree: Related Field
Bachelor's Degree: Healthcare Administration
Bachelor's Degree: Public Relations
Bachelor's Degree: Business Communications

Responsibilities

Develops and implements comprehensive communications plans that align with key business initiatives. This involves analyzing organizational goals, identifying target audiences, and crafting frameworks to deliver impactful messages.
Maintains a centralized communication calendar to ensure timely and consistent delivery of information.
Crafts clear, concise, and relevant messaging tailored to diverse internal and external audiences. Ensures that all communications reflect the organization’s values and support its strategic direction.
Serves as a trusted advisor to business leaders, recommending the most effective platforms and channels for reaching intended audiences. Guides leaders on leveraging digital, print, and in-person communication tactics to maximize engagement.
Manages the utilization, and optimization of communication tools and technologies to accomplish stated objectives: o Using data and analytics to optimize performance, inform content strategies, guide enhancements, and provide actionable insights. o Leveraging employee attributes to personalize and automate content delivery. o Guiding the rollout of campaigns, and communication initiatives. o Resolving issues and evaluating new solutions to improve communication efficiency and effectiveness.
Other duties as assigned.
Strategic Thinking: Ability to anticipate trends, identify challenges, and devise solutions that advance initiative objectives.
Innovative Problem-Solving: Delivers creative approaches to overcoming communication barriers and engaging diverse provider populations.
Strong communication skills: Ability to articulate platform capabilities and communicate effectively with internal teams.
Monitor and assess communication effectiveness, using analytics and feedback to refine strategies.
Project management skills: Experience in executing projects, especially around content strategy, within established timelines.