Strategic Communications & Brand Measurement Officer

PNC Bank • Pittsburgh, PA

20d • Onsite

About The Position

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Strategic Communications & Brand Measurement Officer within PNC's Communications organization, you will be based in Pittsburgh, PA. We are seeking a seasoned Senior Strategic Communications Leader who combines high-level storytelling and communications knowledge with a rigorous, data-driven approach to decision-making. This role is responsible for outcome driven intel that guides how our brand shows up in the world—in earned media, digital platforms, and with key stakeholder audiences—while grounding every strategy in robust analytics and measurement frameworks. The ideal candidate is equal parts strategist, communicator, and data translator: someone who understands how to unlock insights from research and analytics, turn them into compelling narrative direction, and guide an integrated communications and brand (MarCom) function to deliver measurable business impact.

Requirements

• Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role.
• Roles at this level typically require a university / college degree.
• Industry experience is typically 8 + years.
• Specific certifications are often required.
• In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Bachelors

Nice To Haves

• Communication
• Data Analytics
• Leadership
• Higher level education such as a Masters degree, or PhD is desirable.

Responsibilities

• Lead the development of enterprise-wide communications strategies that strengthen brand reputation, support business objectives, and drive measurable outcomes.
• Work with peer MarCom leaders to advise executive leadership on communications opportunities and risks using insights from media intelligence, audience analytics, and brand performance metrics.
• Connect communications and brand strategy with broader marketing, brand, and corporate initiatives to ensure alignment and consistency.
• Create process for ongoing measurement of media and brand impact across the enterprise footprint, with consistent output of scorecards reflecting ROI.
• Build and oversee a comprehensive communications measurement framework that includes media analytics, audience insights, brand tracking, digital performance, and sentiment analysis.
• Partner with COO, research, and analytics teams to interpret data and extract actionable insights.
• Translate complex analytics into clear narratives and recommendations for senior leadership, finance partners in service of informing budget process, and key stakeholders including board of directors.
• Drive continuous improvement through data-informed decision-making and post-campaign performance reviews.
• Provide input into proactive and reactive media strategies grounded in trend analysis, competitive intelligence, and message testing.
• Ensure all media, executive visibility, thought leadership, and brand storytelling efforts are backed by audience insights and impact measurement.
• Develop narratives that articulate the company’s value, purpose, and differentiation in the marketplace.
• Working across Marketing, Regional Communications, and Media team, develop strategy for Community narratives and impact.
• Collaborate closely with marketing, brand, digital, research, and business unit leaders to integrate communications insights across the organization.
• Serve as the MarCom function's subject-matter expert on media analytics, communications and brand measurement, and reputation intelligence.
• Serves as the primary advisor on the development and execution of communications strategies in support of strategic priorities for the function and PNC.
• Oversees the implementation of strategic initiatives and communications, including relationships with business leaders, research, content development and measurement.
• Helps resolve issues, while establishing a relationship as a trusted advisor to business leaders on communications strategies and business initiatives.
• Establishes supporting relationships across business lines and support areas to ensure a collaborative business support strategy.
• Leverages data-driven insights to provide consultation to business leadership, influencing outcomes and decisions to best support the business strategy.
• Serves as a mentor to the teams, providing coaching, assisting in developing key competencies in team members.
• Implements and oversees activities including coordination with legal, compliance, finance, risk and other key partners.
• Leads partnership with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future.
• Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
• To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com .

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level