Strategic Communications Analyst

University of Missouri • Columbia, MO

410d • $59,000 - $65,000

About The Position

The Strategic Communications Analyst at the University of Missouri - Columbia will lead efforts to measure, align, and refine communication tactics across various audiences and platforms. This role focuses on executing a cohesive content strategy, developing analytics frameworks, performing audits, managing relationships across teams, and tracking content trends to enhance user engagement and drive conversions.

Requirements

• A Bachelor's degree or an equivalent combination of education and experience.
• At least 4 years of experience in a related field.

Nice To Haves

• High level understanding of analytics frameworks including Google Analytics and SEO.
• Experience in higher education environments.
• Knowledge of Slate CRM.

Responsibilities

• Execute cohesive content strategy that aligns brand positioning across multiple channels including paid ads, email, web/SEO, and social media.
• Develop analytics frameworks to drive conversion from marketing communications metrics to defined student outcomes.
• Perform routine audits and gap analysis to recommend improvements to content creation and distribution.
• Manage relationships across teams and technical systems to facilitate multi-dimensional tracking and reporting of communications and marketing tactics.
• Provide strategic communication and marketing subject matter expertise in cross-functional teams related to analytics.
• Track, recommend, and implement content trends that increase organic traffic and user engagement across campaigns and platforms.
• Define performance metrics and develop content distribution strategies to accomplish measurable goals.

Benefits

• Medical, dental, and vision plans
• Retirement plans
• Paid time off
• Short- and long-term disability
• Paid parental leave
• Paid caregiver leave
• Educational fee discounts for all four UM System campuses

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Educational Services
• Education Level: Bachelor's degree