Strategic Account Manager-WIC

Medela•Raleigh, NC

31d•$110,000•Remote

About The Position

Medela is seeking a Strategic Account Manager with deep WIC and DME (Durable Medical Equipment) experience to lead growth within managed markets. This role owns the strategy, execution, and performance of priority WIC and DME accounts, serving as the primary point of accountability for account penetration, contract execution, and long-term partnership development. The ideal candidate brings a strong understanding of WIC contracting, public-sector bids, and DME channel dynamics, and can translate complex requirements into clear strategies that drive compliant, sustainable revenue growth.

Requirements

Bachelor’s degree in Business, Marketing, or a related field preferred.
Minimum 5 years of experience in strategic account management, sales, or customer service.
Strong experience with WIC, managed markets, public-sector bids, and/or DME channels required.
Proven success managing complex contracts, multi-state bids, and cross-functional deliverables.
Demonstrated strategic account leadership, executive communication, and negotiation skills.
Strong organizational and project management capabilities with the ability to manage competing deadlines.
Excellent written and verbal communication skills; comfortable presenting to senior-level audiences.
Ability to analyze data, apply logical problem-solving, and translate insights into actionable plans.

Nice To Haves

Advanced proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook).
Experience with Salesforce.com and SAP is a plus.

Responsibilities

Serve as the single point of accountability for assigned WIC and DME strategic accounts.
Develop and execute multi-level account penetration plans, including executive access and stakeholder alignment strategies.
Lead Quarterly Business Reviews (QBRs) with DME leaders, state agencies, and WIC stakeholders, delivering clear performance insights, market trends, and growth narratives.
Analyze reporting and sales data to identify white space, manage risks, and uncover growth opportunities; maintain a risk and opportunity tracker.
Own end-to-end coordination of WIC contracts, bids, and renewals, ensuring accuracy, compliance, and on-time submission.
Interpret state bid specifications and manage kickoff through closeout, aligning cross-functional partners across Operations, Marketing, Contracts, Finance, and Supply Chain.
Prepare and submit bid documentation, assemble product samples, track state orders, maintain vendor registrations, and confirm receipt ahead of deadlines.
Serve as the primary point of contact for WIC communications, providing timely responses and resolving issues efficiently.
Partner with Marketing to develop WIC-specific pricing, promotions, and programs aligned to bid requirements and prior performance.
Identify opportunities to optimize WIC and DME channel strategies, processes, and programs.
Build strong internal partnerships to accelerate decisions, resolve escalations, and ensure leadership alignment on account strategies.
Coordinate with Sales, Marketing, Finance, Supply Chain, and Contracts to ensure inventory readiness, fulfillment accuracy, and a consistent customer experience.
Maintain trusted relationships with DME executives, state agency leaders, hospital and clinic partners, and WIC program staff.
Collaborate with Marketing and Channel Marketing on targeted outreach (emails, webinars, trainings) that drive product adoption and retention.
Follow up on trade shows and field leads, ensuring timely communication and seamless handoffs.