Store Manager

Bellroy•New York, NY

7h•Onsite

About The Position

Bellroy is opening its first physical store in New York's Flatiron District after over a decade of building its brand online. This store aims to be an energizing, design-focused space where customers can interact with products and receive guidance from seasoned Carry Guides. The Store Manager will be instrumental in shaping the store's identity, rituals, standards, and energy, drawing from the Melbourne store's foundations while tailoring the experience for New York customers. The role involves coaching a small team, making real-time decisions, modeling customer experience, and managing daily operations like opening and closing. This position is ideal for someone who wants to help create a new retail playbook and is energized by new ventures, attention to detail, and a desire to redefine retail. As a certified B Corp, Bellroy emphasizes impact on the planet, its team, and customers, operating thoughtfully and with excitement for this new chapter.

Requirements

5+ years in retail, with at least some of that in a leadership or supervisory role (keyholder, floor lead, assistant manager)
A knack for coaching and developing others – noticing when someone's struggling and knowing how to help them improve
The ability to document and communicate new standards in ways others can engage with – including visual merchandising, sales, inventory and customer support
A calm head when things get busy; ability to make quick calls on the floor and handle escalations without breaking a sweat
Strong communication skills, both with customers and with the crew
Comfort with POS systems and basic troubleshooting knowledge
A thirst for product knowledge and understanding how products differ from one another
A genuine interest in Bellroy – products, values, and what the company is trying to do in the world
A track record of driving sales and hitting targets, without losing sight of what makes a customer experience genuinely good
A natural curiosity about human behavior and what compels customers to purchase product on the shop floor

Responsibilities

Help shape what the New York store becomes, including rituals, standards, and energy
Coach a small team
Make real-time calls when things get busy or tricky
Handle escalations
Model the kind of customer experience Bellroy wants to be known for
Open the doors in the morning and lock up at night
Spend time at Bellroy HQ, the Melbourne store, and online, getting a deeper understanding of products, values, and design philosophy
Sit down with Retail, Brand, and Cx folks to understand the desired store feel, then start turning that into clear rituals, standards, and ways of working
Map out the roles, shifts, and skills needed in the team, then work with Talent to screen applications and start interviewing the first crew of Carry Guides
Work with visual and brand teams on how the store will be laid out – where products live, how stories are told, and how customers will move through the space
Help define the nuts and bolts of store operations: opening and closing routines, cash handling, stock processes, service standards and “what we do when things go wrong”
Build simple tools and documentation (checklists, how-tos, talking points) so the future team can hit the floor feeling prepared
Share weekly updates with Bellroy HQ on learnings – from hiring and training needs to small operational tweaks – to refine the Bellroy retail playbook together
Be on the shop floor most of the week – showing the team how to have knowledgeable, relaxed conversations with customers
Watch for patterns in what's selling, what questions keep coming up, where people hesitate – then use those observations to refine the layout, storytelling, and service rituals
Keep coaching Carry Guides through quick feedback and regular check-ins, so standards keep evolving and the team keeps getting sharper
Hold operational rhythms (rosters, stock, visuals, cash-up, compliance) in a way that keeps the store running calmly
Keep experimenting with new ideas and share what is learned back to HQ, so the retail playbook keeps improving