State & Local Public Affairs Communications

GM • Columbia, WA

21d • Hybrid

About The Position

General Motors is seeking a Public Affairs Communications Leader to drive state and local storytelling and help execute campaign-style public affairs work across national and local markets. You’ll shape how GM shows up in key communities by translating enterprise priorities into locally relevant stories across earned, owned, and paid channels. You’ll partner closely with manufacturing communications, policy, and marketing teams to strengthen GM’s reputation. The ideal candidate is a creative storyteller and strong executor — someone who understands the policy and labor landscape, builds trusted relationships with reporters, and knows how to turn ideas into meaningful coverage.

Requirements

• 8-10+ years of experience in communications, public relations, public affairs, or a related field
• Outstanding writing, storytelling, and media relations skills, with a track record of securing impactful, high-profile coverage.
• Experience driving state and local media engagement and proactive pitching.
• Ability to navigate a large, complex organization and influence senior leaders effectively.
• Sound judgment and comfort handling sensitive or high-stakes situations.
• Calm, composed, and armed with a sense of humor — our work is serious, but our team likes to have fun along the way.

Responsibilities

• Lead state and local public affairs storytelling that strengthens GM’s reputation in key communities and helps manage policy and labor-related risk.
• Translate GM’s economic, jobs, and manufacturing priorities into consistent, locally relevant coverage across earned, owned, and paid channels.
• Execute campaign-style public affairs work in partnership with policy, marketing, and manufacturing communications teams.
• Build and sustain strong relationships with reporters in priority labor, manufacturing, and policy markets.
• Spot and pitch stories ranging from fast-moving developments to longer-lead features on investment, innovation, and workforce.
• Support communications around sensitive local issues with care, speed, and sound judgment.
• Track message pull-through and results to refine storytelling and improve impact over time.

Benefits

• GM offers a variety of health and wellbeing benefit programs.
• Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed