Staff Solutions Product Marketing Manager, Auth0

Okta

151d • $147,000 - $221,000

About The Position

As a Staff Solution Product Marketing Manager you will lead the go-to-market strategy for the Auth0 Platform. In this role, you will collaborate closely with cross-functional teams to define messaging, positioning, and marketing programs that drive awareness, adoption, and revenue for Auth0. This role demands a mix of strategic thinking, creativity, and execution, as well as a strong understanding of enterprise software, SaaS, identity, and access management. You will also act as a subject-matter expert, helping customers, partners, and sales teams understand the value and differentiation of Auth0.

Requirements

• 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity.
• Proven track record of developing and executing go-to-market strategies that drive measurable business results.
• Exceptional storytelling skills with the ability to simplify complex topics into clear and impactful messages.
• Strong analytical mindset with the ability to use data to inform decisions and measure success.
• Excellent collaboration and interpersonal skills, with the ability to influence and work effectively across teams and levels.
• Strong writing and presentation skills for both internal and external audiences.
• Experience marketing to developers or technical audiences with understanding of developer tools, APIs, SDKs, and community engagement, highly preferred.
• Familiarity with identity and access management, security solutions, or enterprise IT.
• Deep understanding of market dynamics, buyer personas, and competitive landscapes.

Nice To Haves

• Experience in developer marketing strongly preferred.
• MBA preferred but not required.

Responsibilities

• Develop and execute go-to-market strategies for Auth0, aligning with overall business goals.
• Develop strategies that address both business decision makers and technical audiences, including developers, architects, and CTOs.
• Lead cross-functional teams, including product, sales, customer success, enablement and marketing, to ensure cohesive execution.
• Craft compelling persona-oriented, solution messaging that resonates with target audiences, including customers, partners, and internal teams.
• Differentiate Auth0 in the market by emphasizing unique value propositions and business outcomes.
• Tailor messaging to resonate with technical audiences, including developer communities and platform owners.
• Conduct market research including input gathering across the org (e.g. win/loss, campaign performance, field interviews) to identify trends, customer needs, and growth opportunities.
• Act as the voice of the customer to inform product development, solution packaging and marketing strategies.
• Partner with enablement to ensure a consistent enablement cadence.
• Create and deliver sales enablement materials such as presentations, and training sessions to empower sales teams.
• Partner with customer success teams to ensure alignment on messaging across customer success stories.
• Partner with demand generation teams to create targeted campaigns that are aligned with messaging.
• Develop content for global campaign webinars, events, whitepapers, case studies, and other marketing assets.
• Partner with DevRel and platform PMMs to support outreach in developer ecosystems (e.g. SDK adoption, API usage, open-source engagement).
• Represent Okta as a subject matter expert in webinars, customer meetings, industry events, and other public forums.
• Build strong relationships with analysts and media to enhance Okta’s position in the market.
• Define and track key performance indicators (KPIs) to measure the success of marketing initiatives e.g. pitchbook utilization/feedback score, campaign performance, etc.
• Continuously optimize strategies based on data and feedback.

Benefits

• Health, dental and vision insurance
• 401(k)
• Flexible spending account
• Paid leave (including PTO and parental leave)
• Equity (where applicable)
• Bonus

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees