We are seeking a Data Architect to define the technical vision for our CTV Measurement and Data Platform. As advertising budgets shift to Streaming and OTT, the industry faces a critical data challenge: "How do we accurately measure performance across fragmented TV ecosystems without cookies?" You will architect the systems that ingest billions of TV viewing events (beacons), resolve them to Household Identity Graphs, and power the attribution models that tell advertisers exactly how their TV spend is driving web and foot traffic. You will move us beyond simple impression counting to deep, privacy-safe audience insights. About the team: Walmart's Advertising Technology group enables the connection between supplier brands and retail shoppers at unprecedented scale. We are a highly motivated group of engineers and data scientists, working in an agile group to solve sophisticated and high impact problems. We serve billions of ads requests every month with our high-performance ad servers. There are millions of customers shop on Walmart websites and in stores daily, and advertising helps advertisers bring the best products to our customers. If you want to influence millions of customers on their shopping journeys, we have a role for you. The AdTech M&R data team is responsible for delivering reporting and measurement for Advertisers to analyze and optimize campaigns. We are a team of data developers and machine learning developers whose strengths are: (1) building scalable data pipelines (2) using machine learning techniques and data science (3) making sense of broadly defined problems through data analysis. We are seeking a Data Architect to define the technical vision for our CTV Measurement and Data Platform. As advertising budgets shift to Streaming and OTT, the industry faces a critical data challenge: "How do we accurately measure performance across fragmented TV ecosystems without cookies?" You will architect the systems that ingest billions of TV viewing events (beacons), resolve them to Household Identity Graphs, and power the attribution models that tell advertisers exactly how their TV spend is driving web and foot traffic. You will move us beyond simple impression counting to deep, privacy-safe audience insights. What You’ll do: Data Architect leads the design and implementation of scalable analytics platforms that support enterprise measurement, attribution, and data-driven decision making. This role combines advanced analytics, data modeling, and engineering to translate complex business problems into actionable insights and production-ready analytical solutions. The position partners closely with business stakeholders, data scientists, and engineering teams to deliver end-to-end analytics initiatives that drive strategic and operational outcomes. SSAI Data Pipelines: Architect high-throughput ingestion pipelines for Server-Side Ad Insertion (SSAI) logs. You must handle the "Thundering Herd" of tracking beacons that fire simultaneously during live sports ad breaks. Measurement & Attribution: Design the data models for attribution. You will solve complex problems like cross-device mapping (e.g., a user sees an ad on TV and buys on a phone). Privacy-Safe Collaboration: Lead the implementation of Data Clean Rooms (Snowflake / AWS Clean Rooms) to allow us to match our TV audiences with advertiser 1st-party data without ever exposing PII or IP addresses. Standardization: Architect scalable batch and streaming analytics pipelines to ingest, transform, and analyze high-volume structured and semi-structured data. Define standardized schemas and transformations to normalize heterogeneous data sources into unified analytical datasets (“golden records”). Cost-Efficient Storage: Optimize the data lakehouse (Iceberg/Hudi) to retain petabytes of raw log data for compliance while enabling sub-second query performance for recent campaign analytics.
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Job Type
Full-time
Career Level
Mid Level