Staff Software Engineer - Marketing Technology

Sunrun

2d•Remote

About The Position

Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. It’s why we’ve become the #1 home solar and battery company in America. Today, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. And we’re doing it by designing a dynamic culture where employee development, well-being, and safety come first. We’re unlike any other solar company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with. This position is primarily remote, with occasional visits to a local office or our corporate headquarters for team-building, training, and collaborative project work. These on-site sessions are designed to strengthen connections, share insights, and ensure a seamless experience for our team and customers. Equipment pick-up from a local branch will be required. We will provide advance notice whenever on-site attendance is required, making these times purposeful and rewarding. Role Summary We are seeking a Software Engineer – Marketing Technology to design, develop, and scale Sunrun’s marketing technology ecosystem supporting customer communications across email, SMS, and digital channels. This role will be responsible for building and optimizing marketing automation workflows, customer journeys, CRM integrations, and data pipelines that enable highly personalized and scalable customer engagement. The engineer will partner closely with Marketing, CRM, Data Engineering, and Analytics teams to deliver enterprise grade marketing solutions using platforms such as Salesforce Marketing Cloud (SFMC), Salesforce CRM, AWS, and Snowflake. This position requires strong expertise in marketing automation platforms, data integration, personalization technologies, and campaign orchestration, along with the ability to support large scale, high volume communication systems.

Requirements

5+ years of experience in Marketing Technology, Marketing Automation, or CRM engineering
Hands on experience with Salesforce Marketing Cloud (SFMC)
Strong experience with AMPscript, SQL, and JavaScript
Experience designing and building email templates, customer journeys, and marketing automation workflows
Experience integrating Salesforce CRM or similar CRM platforms with marketing automation systems
Strong understanding of customer data models and marketing campaign execution
Experience troubleshooting and supporting production marketing platforms

Nice To Haves

Experience working with AWS services such as Lambda, S3, APIs, and event driven architectures
Experience with Snowflake or modern cloud data warehouses
Experience building data pipelines for marketing platforms
Familiarity with CI/CD and version control processes for marketing technology deployments
Experience supporting large scale marketing environments and high volume communication systems
Knowledge of email deliverability, compliance, and customer communication best practices

Responsibilities

Marketing Automation & Campaign Engineering Design, develop, and maintain Salesforce Marketing Cloud solutions including Journeys, Automations, Triggered Sends, and Data Extensions
Build scalable customer journey orchestration for lifecycle marketing, transactional messaging, and campaign automation
Develop dynamic and personalized messaging using AMPscript, SQL, and JavaScript
Design and maintain modular email templates, CloudPages, and reusable marketing assets
Implement audience segmentation and targeting frameworks for campaign execution
CRM & Platform Integrations Build and maintain integrations between Salesforce CRM and Marketing Cloud to enable real time customer engagement
Develop and support APIs and event based integrations across enterprise platforms
Integrate marketing platforms with AWS services and Snowflake data warehouse
Enable real time and batch data synchronization between CRM, marketing platforms, and data systems
Data Engineering & Reporting Design and maintain marketing data models and customer data pipelines
Use SQL and Snowflake to support segmentation, analytics, and campaign reporting
Develop reporting frameworks and dashboards to measure campaign performance and customer engagement
Partner with analytics teams to enable data driven marketing decisions and customer insights
Platform Development & Optimization Build reusable frameworks and automation to streamline campaign deployment and marketing operations
Implement scalable and maintainable marketing automation architecture
Optimize journeys, automation workflows, and data processes for performance and reliability
Ensure platform scalability to support high volume messaging and enterprise marketing operations
Operational Support & Platform Reliability Provide Tier 2/3 support for marketing automation and CRM integrations
Troubleshoot issues related to journeys, automations, email delivery, data pipelines, and integrations
Monitor campaign execution, platform performance, and data flow reliability
Support production releases, environment promotions, and change management processes
Cross Functional Collaboration Partner with Marketing, CRM, Data Engineering, and Product teams to deliver marketing technology solutions
Collaborate with stakeholders to translate business requirements into scalable technical implementations
Participate in architecture discussions and contribute to long term marketing technology strategy
Work with platform vendors and external partners to enhance platform capabilities