Staff Product Marketing Manager, Auth0 Solutions

Okta-posted 2 months ago
$147,000 - $221,000/Yr
Full-time • Senior
Hybrid • Chicago, IL
5,001-10,000 employees
Professional, Scientific, and Technical Services
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As a Staff Solution Product Marketing Manager you will lead the go-to-market strategy for the Auth0 Platform. In this role, you will collaborate closely with cross-functional teams to define messaging, positioning, and marketing programs that drive awareness, adoption, and revenue for Auth0. This role demands a mix of strategic thinking, creativity, and execution, as well as a strong understanding of enterprise software, SaaS, identity, and access management. You will also act as a subject-matter expert, helping customers, partners, and sales teams understand the value and differentiation of Auth0.

  • Develop and execute go-to-market strategies for Auth0, aligning with overall business goals.
  • Develop strategies that address both business decision makers and technical audiences, including developers, architects, and CTOs.
  • Lead cross-functional teams, including product, sales, customer success, enablement and marketing, to ensure cohesive execution.
  • Craft compelling persona-oriented, solution messaging that resonates with target audiences, including customers, partners, and internal teams.
  • Differentiate Auth0 in the market by emphasizing unique value propositions and business outcomes.
  • Tailor messaging to resonate with technical audiences, including developer communities and platform owners.
  • Conduct market research including input gathering across the org (e.g. win/loss, campaign performance, field interviews) to identify trends, customer needs, and growth opportunities.
  • Act as the voice of the customer to inform product development, solution packaging and marketing strategies.
  • Partner with enablement to ensure a consistent enablement cadence.
  • Create and deliver sales enablement materials such as presentations, and training sessions to empower sales teams.
  • Partner with customer success teams to ensure alignment on messaging across customer success stories.
  • Partner with demand generation teams to create targeted campaigns that are aligned with messaging.
  • Develop content for global campaign webinars, events, whitepapers, case studies, and other marketing assets.
  • Partner with DevRel and platform PMMs to support outreach in developer ecosystems (e.g., SDK adoption, API usage, open-source engagement).
  • Represent Okta as a subject matter expert in webinars, customer meetings, industry events, and other public forums.
  • Build strong relationships with analysts and media to enhance Okta's position in the market.
  • Define and track key performance indicators (KPIs) to measure the success of marketing initiatives e.g. pitchbook utilization/feedback score, campaign performance, etc.
  • Continuously optimize strategies based on data and feedback.
  • 8+ years of product marketing experience, preferably in enterprise software, SaaS, or cybersecurity.
  • Proven track record of developing and executing go-to-market strategies that drive measurable business results.
  • Exceptional storytelling skills with the ability to simplify complex topics into clear and impactful messages.
  • Strong analytical mindset with the ability to use data to inform decisions and measure success.
  • Excellent collaboration and interpersonal skills, with the ability to influence and work effectively across teams and levels.
  • Strong writing and presentation skills for both internal and external audiences.
  • Experience marketing to developers or technical audiences with understanding of developer tools, APIs, SDKs, and community engagement, highly preferred.
  • Familiarity with identity and access management, security solutions, or enterprise IT.
  • Deep understanding of market dynamics, buyer personas, and competitive landscapes.
  • Experience in developer marketing strongly preferred.
  • Bachelor's degree in marketing, business, or a related field (MBA preferred but not required).
  • Health, dental and vision insurance
  • 401(k)
  • Flexible spending account
  • Paid leave (including PTO and parental leave)
  • Equity (where applicable)
  • Bonus
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