Staff Product Manager- Turbo Tax

Intuit • Mountain View, CA

121d

About The Position

We are seeking an experienced Staff Product Manager to drive T2S (Traffic to Start) growth for our portfolio of do-it-for-me tax products, including Do it with me, Full Service, and Business Tax. You will be at the helm of a major, high-visibility growth initiative, with the charter to build deeply personalized and intelligent Top-of-Funnel (ToF) customer journeys. Leveraging our rich data, cutting-edge AI, and a world-class team, you will be responsible for driving customer acquisition and product starts.

Requirements

• 5+ years of hands-on product management experience, with a proven track record of shipping multiple successful, large-scale consumer-facing products.
• Experience with optimizing consumer product flows to drive conversion.
• Ability to structure ambiguous customer and business problems into a clear strategy that galvanizes stakeholders.
• Deep understanding of Product-Led Growth (PLG) strategies, A/B testing methodologies, and data-driven product development.
• Comfortable working with technical teams and engaging in discussions on system architecture, AI model capabilities, and data infrastructure.
• Passion for solving complex consumer problems, with experience in fintech or personal finance being a significant plus.
• Demonstrated ability to lead and inspire multi-disciplinary teams and influence senior leadership.
• Experience with marketing technology and lead management platforms is a strong plus.
• Bachelor's degree required, preferably in a quantitative or technical field; an MBA is a plus.

Responsibilities

• Define and champion a compelling multi-year vision and strategy for a frictionless, hyper-personalized customer acquisition experience that drives customer conversion and revenue.
• Lead the charge in ideating, developing, and launching innovative ToF flows, working closely with AI and Data Science teams to build and refine models that tailor the experience to each user's unique situation.
• Drive the entire product lifecycle from discovery and experimentation to launch and iteration, being the single point of accountability for the success of T2S for assisted tax products.
• Act as the hub in a cross-functional team of talented partners across Design, Engineering, Data Science, AI/ML, and Marketing, ensuring a cohesive and aligned growth strategy.
• Instrument, analyze, and own the core metrics for T2S, designing and running rigorous A/B tests and user studies to generate insights and drive continuous improvement.
• Build strong alliances and influence roadmaps across the broader Intuit ecosystem, ensuring your strategy aligns with and contributes to a cohesive end-to-end customer journey.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree