Staff Product Manager, OnStar Services

General Motors • Mountain View, CA

1d • Hybrid

About The Position

At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We’re turning today’s impossible into tomorrow’s standard —from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features. Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale. As a Staff Product Manager for OnStar Services, you will lead and define the direction, architecture, and growth of GM’s connected-services ecosystem for retail and fleet customers, including OnStar subscription plans and next-generation service offerings. You’ll not simply launch features; you’ll own the domain strategy, roadmap, business model, and help steward the product organization’s maturity. This is a high-impact role combining strategic vision and hands-on leadership. You will take ambiguous, high-stakes challenges, drive alignment across engineering, design, legal, marketing, and business functions, and deliver services that scale globally and generate recurring value for GM. Success in this role requires autonomy, strong judgment under ambiguity, a growth mindset, and the ability to influence at the senior executive level.

Requirements

• 8+ years of product management experience driving large-scale, complex software or connected-services products (e.g., IoT, SaaS, mobility).
• Proven ability to own a product domain or platform, set multi-year strategy, and deliver high-impact product lines that drive measurable business results.
• Experience mentoring other PMs, establishing best practices, and influencing product standards across teams.
• Strong prioritization and decision-making skills; adept at balancing short-term delivery with long-term strategy.
• This role requires approximately 25% travel.
• 5+ years working on subscription or usage-based business models, ideally across B2C and B2B domains such as IoT, SaaS, or connected mobility.
• Deep understanding of growth and engagement metrics (adoption, retention, churn, ARPU, NPS) and demonstrated ability to improve them through experimentation and data-driven iteration.
• Familiarity with telematics, connected vehicles, or mobile/IoT ecosystems and how they enable recurring value creation.
• 7+ years leading cross-functional delivery across engineering, design, legal, marketing, and operations in complex, regulated environments.
• Proven track record delivering multi-surface, multi-region products at scale—from concept through launch and lifecycle management.
• Ability to balance trade-offs between customer value, regulatory requirements, technical feasibility, and business objectives.
• Skilled at driving alignment and decision-making across executives and partner organizations, resolving ambiguity through sound judgment.
• Experienced in building the business cases and cross-functional alignment necessary for large-scale product investments.
• 5+ years leveraging customer research, market analysis, and data to define product strategy and inform prioritization.
• Ability to synthesize insights across retail and fleet audiences into unified, intuitive experiences that differentiate in market.
• Track record of representing the “voice of the customer” in shaping domain strategy and influencing design direction.
• Strong business acumen with demonstrated success in pricing, packaging, and go-to-market planning for digital or subscription services.
• Exceptional written and verbal communication skills, with the ability to craft persuasive narratives that integrate vision, strategy, and technical depth for executive audiences.
• Experienced collaborating with legal, privacy, and compliance teams to design products that meet regulatory and data-governance requirements while maintaining user trust.

Nice To Haves

• MBA or advanced technical degree (e.g., Computer Science, Engineering, Data Science).
• Experience operating in automotive, telematics, IoT, or mobility environments at global scale.
• Deep familiarity with data privacy, cybersecurity, and other regulated frameworks relevant to connected services.
• Experience applying advanced analytics or AI/ML to personalize, predict, or optimize connected-service offerings.
• Demonstrated ability to scale organizations or influence product practices beyond your direct scope (e.g., mentoring PMs, leading product councils).

Responsibilities

• Own the end-to-end strategy and execution for an OnStar Services domain, aligning customer value, business outcomes (recurring revenue, loyalty, retention) with technology platform evolution.
• Drive and prioritize the multi-year roadmap for services across in-vehicle, mobile, web, and fleet surfaces; ensure the architecture and data platform support scale, monetization, and new business models.
• Lead multiple PM/feature teams (or mentor other PMs) and coordinate cross-functionally to deliver technically complex service launches globally.
• Define, monitor, and drive strategic metrics (e.g., ARPU growth, service attach rate, fleet renewal, platform cost per user) and use data to iterate and drive business model pivots.
• Act as trusted advisor to engineering, legal/privacy, operations, and business leadership; remove cross-organization blockers and make trade-off decisions at the platform/domain level.
• Evangelize the vision of connected services internally and externally, influence senior leadership, partner with external stakeholders (e.g. OEM partners, telematics/data providers) to scale the ecosystem.
• Scan and shape emerging technology trends (e.g., AI/ML, edge-telematics, vehicle data services, usage-based models) and incorporate into roadmap as differentiators.

Benefits

• GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
• Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, though which you will be assigned a General Motors vehicle to drive and evaluate.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level