Staff FPGA Product Marketing Engineer

Renesas ElectronicsSan Jose, CA
11dHybrid

About The Position

The FPGA product line represents a critical growth initiative in the low-density FPGA market—a segment with significant untapped potential. We are seeking a Staff Product Marketing Engineer to lead strategic marketing efforts, drive roadmap alignment, and ensure successful execution of product launches. This role is pivotal in strengthening competitive positioning, enabling go-to-market strategies, and accelerating revenue growth for this high-potential portfolio.

Requirements

  • Bachelor’s degree in Electrical Engineering, Computer Engineering, or related field; MBA preferred.
  • 8+ years in product marketing or related roles within the semiconductor or FPGA industry.
  • Proven track record of leading strategic marketing initiatives and successful product launches.
  • Strong understanding of FPGA technology and market dynamics.
  • Exceptional communication, leadership, and cross-functional collaboration skills.
  • Ability to translate technical capabilities into customer value propositions.
  • Applicants for this position must be currently authorized to work in the United States on a full-time basis.
  • Renesas is unable to sponsor applicants for work visas for this position

Responsibilities

  • Define and execute product marketing strategies for ForgeFPGA to capture market share in the low-density FPGA segment.
  • Align product roadmap with market trends, customer needs, and business objectives.
  • Develop and implement comprehensive launch plans for new products and features.
  • Collaborate with cross-functional teams (engineering, sales, operations) to ensure seamless execution.
  • Conduct competitive analysis and identify differentiation opportunities.
  • Craft compelling messaging and positioning that resonates with target customers.
  • Create sales tools, training materials, and collateral to support global sales teams.
  • Drive adoption of marketing strategies across regional teams.
  • Monitor KPIs and market feedback to optimize strategies and accelerate revenue growth.
  • Identify new opportunities for expansion within the low-density FPGA market.

Benefits

  • Renesas offers a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, and pet insurance.
  • In addition to elective benefit options, benefited employees receive company-paid life insurance and AD&D, LTD, short term medical benefits as well as paid sick time, paid holidays, and accrued paid vacation.
  • New employees will attend a detailed benefit orientation to learn more about our many benefits and resources
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