About the position
Aurora's mission is to deliver the benefits of self-driving technology safely, quickly, and broadly to make transportation safer, increasingly accessible, and more reliable and efficient than ever before. The Aurora Driver will create a new era in mobility and logistics, one that will bring a safer, more efficient, and more accessible future to everyone. At Aurora, you'll solve massively complex problems alongside other passionate, smart people, growing as an expert while broadening your field of knowledge. For Aurora's latest news, visit aurora.tech or follow us on LinkedIn. Aurora hires talented people with diverse backgrounds who are ready to help build a transportation ecosystem that will make our roads safer, get crucial goods where they need to go, and make mobility more efficient and accessible for all. We're searching for a Staff Customer Lifecycle Marketing Manager.
Responsibilities
- Develop and implement a lifecycle marketing strategy to enhance engagement, drive customer acquisition, and nurture long-term relationships with Aurora's customers
- Map the customer journey, identifying critical touchpoints and opportunities to engage audiences at each stage
- Collaborate with the Digital & Social marketing lead to align lifecycle strategies with broader digital marketing initiatives and lead-generation campaigns
- Regularly communicate insights and results with the broader Marketing team to inform and refine cross-channel strategies
- Segment audiences effectively to deliver personalized and timely messages that resonate with customer needs and behaviors
- Design, create, and deploy targeted campaigns across channels, including PPC, digital display, email, newsletters, social media, LinkedIn Sales Navigator, etc.
- Conduct A/B testing and other optimization techniques to refine messaging, timing, and content, based on what resonates best with different audience segments
- Own marketing database, managing ingestion of marketing leads, and integration into Business Development's CRM
- Implement lead scoring models in collaboration with Business Development to identify high-intent leads and ensure efficient handoff to the sales team, optimizing follow-up strategies based on lead behavior and stage in the customer journey
- Track and report on campaign performance metrics, using data insights to optimize for higher engagement and retention
- Create tailored customer content and sales enablement materials such as: pitch decks, case studies, one-pagers, video content, customer event content, and personalized email campaigns-designed to address specific pain points and objections throughout the customer journey
- Collaborate with Product and Business Development teams to collect customer research, feedback, and testimonials that inform marketing and sales approaches
- Support Business Development team with materials for key customer meetings and events
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 8+ years of experience in customer marketing, lifecycle, or customer relationship marketing - preferably in B2B or technology sectors
- Expertise with marketing automation platforms (e.g., HubSpot, Marketo, Salesforce Marketing Cloud)
- Strong understanding of audience segmentation and personalization strategies
- Strong content developer and writer with ability to develop engaging and informative campaigns
- Analytical mindset with experience in campaign reporting, data analysis, and using insights to drive optimization
- Strong project management skills with the ability to manage multiple campaigns and meet deadlines
- Excellent written and verbal communication skills, with a collaborative and proactive approach
- Able and willing to work in San Francisco office 3 days a week
Nice-to-haves
- Experience in the autonomous technology, logistics, or freight industry
- Familiarity with Sales CRM platforms (e.g Salesforce) and customer data integration
Benefits
- Annual bonus
- Equity compensation
- Comprehensive benefits package
