The ICC focuses on research and development of leading-edge technologies with the goal to meet the future mobility needs of the Volkswagen Group customer. Usability (“UX”) / Design (“UI”) work at the ICC has always spanned these diverse goals of the ICC teams. Our value as UX/UI designer to the ICC is to support the customer experience at all stages of the product development process, from blue-sky concept ideation to benchmark usability testing of our products on market versus competitors' products. The goal of the ICC UX/UI program centers on a core aspect of the ICC's mission statement: “improving the customer experience.”