Sr. Trade Show & Events Specialist

Life Fitness • Rosemont, IL

2d • Hybrid

About The Position

Join us as we empower the world to work out, creating healthier lives together. About Life Fitness / Hammer Strength Life Fitness / Hammer Strength inspires healthier lives by creating world-class fitness equipment and experiences. From our global trade show presence to immersive factory tours and brand partnerships, we bring our brand to life through powerful, customer-centric experiences. Position Overview The Sr. Trade Show Specialist leads the end‑to‑end planning, execution, and optimization of Life Fitness and Hammer Strength trade shows across the U.S. This role owns booth design and build, show services, vendor relationships, and onsite logistics to create high‑impact, on‑brand customer experiences. Operating with a high degree of autonomy, this position acts as the primary point of contact for internal teams and external partners throughout the trade show lifecycle. Ideal candidates bring deep trade show operations expertise, strong project management skills, and the ability to problem‑solve in fast‑paced, onsite environments. Work model: Hybrid (Monday & Friday remote; Tuesday–Thursday in-office collaboration) #LI-HYBRID

Requirements

• BA/BS in Marketing, Communications, Event Management, or related field.
• 3–5 years of direct trade show or large‑scale event experience.
• Strong understanding of booth builds, show services, logistics, and onsite operations.
• Experience negotiating contracts and managing budgets.
• Excellent organizational, communication, and stakeholder‑management skills.
• Ability to independently lead and troubleshoot onsite in high‑pressure environments.

Responsibilities

• Lead Trade Show Execution Own all phases of trade shows from planning to post‑show wrap‑up, including booth design, build, installation, and teardown.
• Oversee show services (electrical, rigging, drayage, labor orders) and ensure all requirements are met.
• Vendor & Budget Management Select, manage, and negotiate with vendors, agencies, and contractors.
• Develop and manage trade show budgets, ensuring accuracy, cost efficiency, in alignment with strategy.
• Onsite Leadership Act as the onsite lead, making real‑time decisions to resolve issues and maintain timeline, quality, and brand standards.
• Direct installation crews, show service providers, and internal team members.
• Cross‑Functional Collaboration Align closely with Marketing, Sales, Product, Creative, and Experiential teams to deliver cohesive brand experiences.
• Maintain the annual U.S. trade show calendar and cross‑functional project timelines.
• Creative & Brand Integration Partner with creative teams to bring exhibit concepts to life and ensure strong brand storytelling across all touchpoints.
• Provide guidance on exhibit layouts, product placement, and attendee engagement opportunities.
• Reporting & Continuous Improvement Manage lead capture processes and support CRM integration.
• Deliver post‑show recaps with metrics, learnings, and performance insights.
• Identify opportunities to optimize trade show strategy, processes, or partnerships.

Benefits

• a 401(k) savings plan with 4% employer match
• medical, dental and vision insurance
• parental, medical and military leaves of absence
• paid time off, including 12 paid holidays throughout the calendar year
• paid vacation days beginning at 13 days annually
• paid sick leave as provided under state and local paid sick leave laws
• company paid short-term disability and optional long-term disability
• health savings account
• health care and dependent care reimbursement accounts
• employee and dependent life insurance and supplemental life and AD&D insurance
• hospital indemnity
• identity protection
• legal services
• adoption assistance
• tuition assistance
• commuter benefits
• employee discounts
• an employee assistance program that includes free counseling sessions

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees