Amazon-posted 12 days ago
Full-time • Mid Level
Austin, TX

AWS Marketing Technology is seeking a Senior Technology Enablement Manager to drive our Account-Based Marketing (ABM) events technology strategy and adoption. AWS supports thousands of events annually, with a growing focus on ABM marketing programs designed to deepen relationships with strategic customers globally. This role sits at the intersection of technology, business, and GTM storytelling, helping scale our precision events platform across AWS. As AWS continues to evolve its event strategy to enable targeted, account-based experiences, we're looking for a strategic thinker who can work with 3P technologies to onboard enhancements for ABM events, translate complex technical solutions into compelling narratives and drive adoption through innovative enablement approaches. The ideal candidate combines deep business acumen with technical understanding, relationship-building skills, and creative storytelling abilities. This role will be crucial in developing and scaling our "event-in-a-box" solutions for precision and ABM events, working across AWS's global event portfolio.

  • Design and implement comprehensive enablement strategies for precision/ABM event technology solutions using 3P event tooling
  • Develop standardized templates and toolkits that enable self-service execution of precision events across global teams
  • Create compelling narratives and creative content to drive technology adoption and value realization across AWS's diverse event portfolio
  • Build and maintain strategic relationships with stakeholders across Marketing, and Technology teams
  • Design and implement innovative approaches to drive engagement (themed learning experiences, etc.)
  • Bachelor's degree or equivalent in Instructional Design, Educational Technology, Technical Training, Design, or a related field
  • Experience driving adoption of new and disruptive technologies
  • Experience communicating research findings and analysis in both written and spoken channels
  • 5+ years of experience in technology enablement, product management, or related field
  • Experience with event technology solutions or marketing technology platforms
  • Strong business acumen and ability to understand end-to-end business processes
  • Experience with event management platforms such as Cvent, Rainfocus, Kaltura, Jomablue
  • Experience with ABM or precision marketing technologies
  • Knowledge of marketing and sales systems such as Salesforce, Marketo and AEM
  • Track record of creating innovative enablement and GTM programs
  • Experience working with global stakeholders and managing cross-functional programs
  • Background in creating engaging content and training materials
  • Amazon values diverse experiences.
  • We value work-life harmony.
  • Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences.
  • Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
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