Sr. Strategic Planner, Ads Brand Innovation Lab

Amazon • Seattle, WA

2d

About The Position

Amazon Ads is the earth's most customer-centric advertising business—and the
Brand Innovation Lab (BIL) is where its most ambitious creative bets come to
life. BIL conceptualizes and executes bespoke advertising experiences across the
full Amazon publisher landscape, turning brands' boldest ideas into
one-of-a-kind campaigns that deliver measurable business results and reshape the
perception of Amazon Ads on the global stage.

The Senior Strategic Planner is a critical architect of this mission. This role
doesn't just track capacity—it designs the operational engine that allows a
world-class creative organization to scale with precision, deliver with speed,
and sustain the competitive advantage that makes BIL campaigns the most-awarded
in Amazon Ads. If you are an innovative planner who thrives at the intersection
of strategy, data, and execution—and want your analytical work to directly
influence how a business grows a portfolio that drives significant advertiser
value—this is your role.

This role involves navigating ambiguity with sharp judgment—assessing trade-offs
across advertiser needs, business priorities, and financial constraints. You'll
drive decisions through rigorous analysis, compelling alternatives, and
cross-functional influence while managing competing priorities across global
creative operations.

Requirements

• Bachelor's degree or equivalent
• Experience in SQL or other relational databases
• 5+ years of Experience in capacity planning, operations planning, business analysis or equivalent

Nice To Haves

• Currently has, or is in the process of obtaining, a Master's degree or above
• Experience in capacity planning, operations planning, business analysis or equivalent
• Experience in marketing, brand advertising, media sales, or online advertising and close work with senior advertisers and agency stakeholders
• Knowledge of BI analytics, reporting or visualization tools like Tableau, AWS QuickSight, Cognos or other third-party tools
• Experience that includes strong analytical skills, attention to detail, and effective communication abilities, or experience with automation and any version control tools and experience with programming/scripting (Batch, VB, PowerShell, Java, C#, Chef, Perl, Ruby and/or PHP)
• Experience managing and or coordinating projects in a fast pace environment

Responsibilities

• Architect a reliable global capacity plan—assess headcount needs across creative development stages, country teams, and verticals to enable consistent delivery at scale.
• Drive capacity optimization by balancing business impact, employee experience, and cost efficiency; identify and resolve bottlenecks in real time.
• Accelerate AI tool adoption and workflow automation across the team, translating technology investments into measurable productivity gains.
• Deliver a robust KPI and reporting infrastructure—build dashboards and analytic frameworks that surface actionable insights for business and finance stakeholders.
• Build and maintain planning processes that reflect end-customer experience; document workflows and present findings clearly to multi-level audiences.
• Partner cross-functionally with business leaders, finance stakeholders, recruiting, and data teams to align resources and priorities for near-term execution.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level