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In this role, you will represent and identify highly complex customer problems across the product and lead the design lifecycle from discovery through design validation and customer adoption. You will apply and adapt appropriate research techniques and methods for specific project needs, engaging with customers to understand their unique needs for our products, defining and synthesizing user types and use cases. You will partner with Product Managers and Designers to provide highly informed strategic recommendations that influence decision making. Additionally, you will validate feature and design direction through participatory design, early concept testing, formative and summative usability testing. You will provide direction, vision, and leadership for large collaborative efforts, communicate and educate partners on findings through artifacts such as specific user segments, persona frameworks, jobs to be done, user journeys, task analyses, etc. Furthermore, you will provide mentorship to other members of the team and champion the discipline across the organization.