Sr. Specialist, Privacy & Compliance- Marketing

ServiceNow • Santa Clara, CA

1d • Remote

About The Position

What you get to do in this role:
The Sr. Specialist, Privacy & Compliance is a subject-matter contributor within the Martech CoE responsible for executing governance, privacy, and compliance requirements across the marketing technology stack. This role supports the implementation of consent, data protection, and AI governance controls by translating legal and regulatory requirements into documented platform requirements and working directly with engineering and platform teams to validate builds. The Sr. Specialist works in close partnership with Legal, InfoSec, and the product manager to ensure that CDP, CRM, MAP, and AI-driven workflows operate within approved compliance guardrails.

Requirements

• 4–7+ years of experience in data governance, privacy operations, compliance, or a risk-focused Martech/RevOps role.
• Solid understanding of global privacy regulations (GDPR, CCPA/CPRA, emerging U.S. state laws) and how they apply to marketing data and platform operations.
• Ability to write user stories, functional requirements, and acceptance criteria for technical or compliance-oriented features.
• Familiarity with CDP, CRM, and MAP platforms and how governance rules affect data flows, segmentation, and activation.
• Experience collaborating with engineering, legal, and security stakeholders to document and deliver compliance requirements.
• Strong attention to detail; comfortable working with technical documentation and regulatory source materials.
• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.

Nice To Haves

• Privacy certifications (CIPP/E, CIPP/US) or active pursuit of same.
• Exposure to responsible AI frameworks, ML model monitoring, or AI governance programs.
• Experience shipping governance features or platform enhancements in an agile delivery model.
• Working knowledge of consent management platforms and vendor risk assessment processes

Responsibilities

• Translate privacy, regulatory, and AI governance requirements into functional specifications, user stories, and acceptance criteria for engineering and platform teams.
• Support the maintenance and prioritization of the governance backlog, including consent management, data retention, deletion workflows, and vendor risk items.
• Document requirements and data flow specifications for consent management platforms, DPIAs, data minimization, and classification workflows.
• Assist in evaluating GTM platform changes (CDP, CRM, MAP, AI tools) for compliance impact; document findings and recommend remediation steps.
• Support the AI governance process by contributing to model approval documentation, audit checklists, and monitoring requirements.
• Validate that personalization rules, segmentation logic, and content automation workflows adhere to approved safety and compliance standards.
• Execute UAT and compliance validation testing for privacy-impacting platform changes; document defects and track to resolution.
• Contribute to KPI tracking and dashboard maintenance for privacy health, compliance status, and AI model performance.
• Maintain up-to-date documentation of governance policies, platform controls, and compliance procedures.
• Coordinate with Legal, InfoSec, and external vendors to gather requirements and support audit responses as directed.

Benefits

• health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees