Sr. Specialist, Influencer Marketing

Colgate-Palmolive • New York, NY

255d • $94,000 - $133,000

About The Position

The Sr. Specialist Influencer Marketing will be responsible for developing and executing influencer marketing strategies to enhance Colgate-Palmolive brand awareness, drive consumer engagement, and support sales objectives. This role involves identifying and partnering with key agencies, influencers, managing creative strategy, campaign performance, and ensuring alignment with overall marketing strategies.

Requirements

• 4+ years of experience with a University degree or 2+ years with an MBA/Masters.
• Strategic and operational knowledge of social channel management including but not limited to: Facebook, Instagram, Tik Tok, Snapchat, Pinterest and X.

Nice To Haves

• Strong creative thinker who can conceptualize around an existing concept and develop stories relevant to our audience.
• Solid understanding of social creative trends.
• Thought leadership around emerging social channels.
• Experience with social listening tools (e.g., Netbase, Synthesio) including sentiment tracking, trend spotting for activation opportunities and KPI reporting.
• Experience with Photoshop, InDesign, and Illustrator a plus.

Responsibilities

• Develop and implement comprehensive influencer and creator marketing strategies aligned with brand goals and target audiences.
• Identify and evaluate potential creators and influencers who resonate with the brand's values and target demographics.
• Establish and uphold DE&I creative best practices to achieve more holistic creator assets.
• Create and manage influencer campaigns from conception through execution and reporting.
• Develop creative briefs and collaborate with influencers to ensure alignment with brand messaging and objectives.
• Build and maintain strong relationships with agencies, influencers, and other key stakeholders.
• Establish Best Practices that provide efficiency and scale.
• Monitor and analyze campaign performance using key metrics and KPIs.
• Prepare reports and provide insights on campaign effectiveness, ROI, and areas for improvement.
• Stay up-to-date with industry trends, influencer marketing best practices, and emerging platforms.
• Conduct competitive analysis to identify opportunities and threats.
• Develop and manage the influencer marketing budget, ensuring efficient allocation of resources and cost-effectiveness.
• Establish Operational efficiencies to reduce margins and increase effectiveness.

Benefits

• Comprehensive benefits package including medical, dental, vision, basic life insurance.
• Paid parental leave.
• Disability coverage.
• Participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements.
• Minimum of 15 vacation/PTO days and 13 paid holidays.
• Paid sick leave adjusted based on role and location.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Education Level: Bachelor's degree