Sr Specialist, CRM & Loyalty Marketing

Chipotle • Newport Beach, CA

119d • $99,000 - $135,000

About The Position

The CRM & Loyalty Sr. Specialist plays an integral role in driving customer loyalty and increasing lifetime value. This role will support defining and executing Chipotle's Loyalty and Promotional Offer strategy. The Sr. Specialist will manage the development of promotional offers to support a variety of marketing initiatives. They will be responsible for ensuring that campaigns and projects are executed on time and in accordance with business goals, policies, and best practices. The individual in this role is energized by, and passionate about, the ongoing evolution of CRM & Loyalty at Chipotle with a desire to play a pivotal role in creating a lifestyle brand and shaping a best-in-class program.

Requirements

• Bachelor's Degree in Marketing or related experience.
• 3-5 years of experience in the Marketing or other related field.
• Strong written, oral communication, interpersonal skills.
• A general understanding of calendar and automated marketing campaigns.
• General knowledge of Loyalty and targeted marketing best practices.
• Refined attention to detail and strong organizational and time management skills.
• Ability to multitask and juggle multiple requests and projects in a fast-paced environment.
• Ability to work independently as well as collaboratively.
• Strong judgment to manage competing priorities, understand scope and urgency of projects.
• Loyalty experience, especially understanding of member incentives and offers.
• Flexible and adaptable in regard to learning and understanding new technologies.

Responsibilities

• Independently develop a strategic offer calendar that aligns to key Loyalty business initiatives and drives engagement for Chipotle Rewards and Chipotle U Rewards.
• Execute against those strategies with minimal oversight.
• Own offer setup and QA for various offers including promo codes, point challenges, and reward drops.
• Collaborate with the CRM team on email, SMS, and push strategy for loyalty initiatives.
• Lead meetings with cross-functional partners across the organization (Brand, CRM, Product, Data & Insights, Customer Care) to develop and execute campaigns that drive program goals.
• Partner with the Data, Insights and Analytics team to define goals, track the success of campaigns, and monitor results to inform future optimizations.
• Develop and experiment with new marketing strategies for member engagement including expanding into offer automation.
• Interprets and explains information to cross-functional colleagues who are not familiar with the job area including operations of Chipotle Rewards and strategic development of promotional offers.
• Develops and presents CRM & Loyalty marketing initiatives to leadership at Director and VP level.
• Independently manages ongoing communication with agency and tech partners.
• Runs weekly and monthly status meetings with partners to discuss project schedules and campaign briefings.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401k
• Sick leave
• Vacation time
• Annual cash bonuses
• Equity awards based upon performance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Services and Drinking Places
• Education Level: Bachelor's degree