Sr. Specialist, Campaign Retention - Remote
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About The Position
As the Senior Campaign Specialist, you will work with the retention team to maintain, enhance, and execute business tactics aimed at preserving customers and improving value. In this position you will support the Retention Marketing Manager and execute marketing automation, segmentation, and complex workflow builds to drive subscriber growth, engagement, and retention throughout the customer journey. Success in this role will require tight collaboration with cross-functional stakeholders including Product, Creative, Brand Marketing, and Business Intelligence. Your usual day of awesomeness includes: Work cross-functionally to execute email, push, app, and SMS marketing automation for lifecycle, transactional, and promotional campaigns to increase specific business KPIs and overall user LTV. Support Retention Marketing Manager in Braze implementation and migration while sunsetting legacy marketing automation platform. Manage relationships regularly with Braze customer support and Braze implementation partner. Support the Retention Marketing Manager to launch new retention programs and campaigns to achieve pre-established KPI goals and business initiatives. Work with stakeholders to define KPIs while working with the Retention Marketing Manager and Business Intelligence team to build campaign reporting. Segment customer opportunity lists based on lifecycle, affinity, and communication preferences to deepen engagement and improve conversion. Collaborate closely with Business Intelligence to ensure data needed to execute specific campaigns is available, and if not, partner on finding solutions to pipe it into our CRM platform. Troubleshoot any reported errors, ensuring that campaigns fire as designed and correct variable fields are being used for personalization. Utilize data to monitor the performance and health of programs and identify areas for improvement; generating and testing hypotheses to improve performance. Establish rigorous A/B and multivariate testing agendas to test subject lines, cadence, segmentation, and timing to constantly improve results.
