Sr. Social Media Marketing Specialist

Expedia • Miami, FL

367d • Hybrid

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. We are seeking a Senior Social Media Marketing to elevate our partnerships and campaigns across platforms. In this role, you'll collaborate with creative teams to ideate and produce impactful, trend-driven content while managing campaigns from conception to execution. You'll leverage data to optimize performance, identify new opportunities to productize social initiatives, and ensure our strategies remain at the forefront of the ever-evolving digital landscape.

Requirements

• 3-5 years of experience in social media strategy, partnerships, or campaign management, preferably in a fast-paced or global environment.
• Proven success in managing end-to-end social media campaigns with measurable results.
• Hands-on experience working across major social platforms (e.g., Instagram, Pinterest, TikTok, YouTube, Facebook, etc.) and understanding their nuances.
• Strong track record of identifying and capitalizing on emerging trends or opportunities within the social landscape.
• Experience collaborating with creative teams, agencies, or cross-functional partners to deliver high-impact work.
• Analytical mindset with experience in tracking, analyzing, and optimizing campaign performance using tools like Google Analytics, social platform insights, or other reporting tools.
• Strategic thinker with a 'test-and-learn' approach to innovating and improving campaign performance.
• Up-to-date knowledge of industry trends, cultural moments, and new social features, with a proven ability to apply them effectively.
• Highly organized and detail-oriented, capable of managing multiple projects simultaneously.
• Creativity and a strong eye for content creation, with experience conceptualizing and producing engaging social-first content that resonates with audiences.

Responsibilities

• Collaborate with creative teams to ideate and bring innovative partnership campaigns to life, ensuring cohesive and compelling content.
• Develop and implement integrated social media strategies tailored to engage audiences across various platforms.
• Oversee the end-to-end execution of social media campaigns, ensuring timely delivery and alignment with objectives.
• Stay ahead of evolving social media trends, leveraging insights to enhance partnership strategies and content creation.
• Experiment with new approaches, analyzing results to inform continuous improvements and best practices.
• Utilize data-driven insights to optimize campaign performance and maximize impact across key metrics.
• Craft compelling social ideas and deliver presentations that effectively communicate ideas and results to stakeholders.
• Proactively uncover innovative opportunities within social media to develop scalable, revenue-generating products and offerings.

Benefits

• Exciting travel perks
• Generous time-off
• Parental leave
• Global hybrid work setup
• Career development resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Administrative and Support Services
• Number of Employees: 1-10 employees