Sr. SEO/SEM Analyst - The Company Store

Home Depot • Weehawken Township, NJ

212d

About The Position

This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer - The Home Depot - through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement.

Requirements

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
• 4-5+ years of hands-on experience in Search Marketing (SEO and/or Paid Search), with a proven track record of driving significant traffic growth, generating high-quality opportunities, and contributing to pipeline and revenue.
• Strong cross-functional collaboration skills, with the ability to work effectively with content, demand generation, paid media, and product teams.
• Proven ability to thrive in a fast-paced environment, consistently meeting deadlines and delivering high-quality work.
• Excellent communication skills, with the ability to clearly articulate the strategic value and business impact of SEO and/or Paid Search initiatives to both technical and non-technical stakeholders.
• Deep understanding of search engine algorithms, ranking factors, and SEO/Paid Search best practices.
• Expertise in SEM bid strategies and hands-on experience with tools such as SA360, Google Ads, Microsoft Advertising etc.
• Advanced proficiency in SEO tools and automation platforms, including GA4, Google Search Console, Looker Studio, SEMrush, Screaming Frog, or similar.
• Working knowledge of HTML, CSS, and JavaScript, particularly as they pertain to technical SEO implementation and troubleshooting.
• Experience with SEO attribution modeling, demonstrating the ability to measure and prove the impact of SEO initiatives on pipeline and revenue.

Responsibilities

• Campaign Planning: Planning and executing marketing plans for organic and paid search. Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations.
• Vendor Management: Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals.
• Keyword Research: Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities.
• Manage Spend: Projecting and tracking Return-on-investment (ROI) and sales for initiatives.
• Coordinate Best Practices: Educate organization regarding organic and paid search marketing programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Building Material and Garden Equipment and Supplies Dealers
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees