VOYA Financial Inc.-posted about 1 month ago
Full-time • Mid Level
New York, NY
251-500 employees
Insurance Carriers and Related Activities

Voya Financial is looking for an experienced, insightful and results-oriented Sr. Salesforce Marketing Cloud Administrator/Developer to support our Enterprise Wide Marketing business. Our ideal candidate is passionate about their work, self-motivated, detail oriented and has excellent problem solving abilities. The desired candidate will have a strong technical background in Salesforce Marketing Cloud and a deep understanding of product design and implementation. The candidate will develop knowledge of Voya's business workflow and processes and translate that knowledge into business solutions that are scalable, extensible and easily maintainable on the Salesforce Marketing Cloud platform.

  • Responsible for requirements gathering, development, configuration, testing and debugging Marketing Automation solutions and integrations using Salesforce Marketing Cloud Platform and ETL tools.
  • Responsible for the Marketing Cloud subscriber model and data flow as it moves between platforms (Marketing Cloud, Salesforce, Data Warehouse, and others), to ensure processes (such as unsubscribe) are consistent
  • Responsible for analysis and requirement gathering as well as documenting specifications
  • Create and maintain all necessary documentation for developed applications
  • Maintain and document technical processes and marketing automation procedures and provide seamless hand-off to business users to utilize
  • Collaborate with marketing and product management teams to define and implement new functionality and product capabilities within Salesforce Marketing Cloud
  • Continuously analyze operational process to find and implement new efficiencies
  • Perform data queries (SQL and SOQL) to pull ad hoc data from database for analytics, segmentation, data import/export etc.
  • Key contact for Salesforce Marketing Cloud Premier Support, participating in weekly meetings and liaising with designated support engineer
  • Bachelor's degree in Computer Science, Software Engineering, MIS or similar curriculum is required.
  • 4+ years of application development experience
  • 2+ years Salesforce Marketing Cloud experience is a must.
  • Salesforce Certified Marketing Cloud Email Specialist - Required.
  • In-depth understanding of the architecture, capabilities and constraints of the Salesforce application coupled with good understanding of business processes.
  • Database experience writing queries in SQL/SOQL, working with Data Loader, Workbench and ETL tools to perform bulk data updates.
  • Hands-on experience with Email Studio, Mobile Studio, Content Builder, Contact Builder, Web Studio, Automation Studio and Journey Builder
  • Strong working knowledge of data modeling concepts, relational database systems, Object Oriented Programming and web application development
  • Experience with ETL, Server-Side JavaScript (SSJS), SQL, AMPscript, JSON and SOAP/REST APIs
  • Understanding of online user experience as it relates to email, content, and conversion
  • Proven ability to multitask and work in a fast-paced environment
  • Familiarity with agile software delivery methodologies such as Scrum.
  • Excellent oral, presentation, and written communication skills required.
  • Experience with Salesforce Cloud platforms - Service, Sales, Marketing and App Exchange Products.
  • Salesforce Certified Marketing Cloud Engagement Developer - preferred
  • Financial Services experience is a plus but not required.
  • Health, dental, vision and life insurance plans
  • 401(k) Savings plan - with generous company matching contributions (up to 6%)
  • Voya Retirement Plan - employer paid cash balance retirement plan (4%)
  • Tuition reimbursement up to $5,250/year
  • Paid time off - including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
  • Paid volunteer time - 40 hours per calendar year
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