Sr. Sales Manager, Maryland

TerrAscend • Baltimore, MD

5d • $100,000 - $130,000

About The Position

At TerrAscend, we don’t just grow cannabis — we grow possibility. Whether it's cultivating top-tier flower, supporting patients with trusted therapies, or crafting premium products for adult use, we’re here to elevate lives. As a trailblazer in the cannabis industry, our roots run deep and our sights are set high. If you're ready to shape the future of cannabis with a team that believes in quality, care, and community — let’s grow together.

The Sr. Sales Manager, is responsible for all sales activity to third party customers and wholesale accounts in their assigned territory. This position reports to the Director of Sales, Wholesale for the Northeast Business unit. This position requires frequent travel throughout the assigned territory (Maryland).

Requirements

• Experience leading a team as a sales leader; including coaching and team development.
• A deep understanding of the market services/products in our industry and market.
• Great communication and presentation skills.
• Expert level interpersonal skills.
• Ability to accurately forecast sales.
• Leadership skills to manage all sales and account managers.
• Strong Excel, Word, PowerPoint, and technical skills.
• Capacity to mentor and coach people.
• Ability to analyze data to find trends and problems.
• Ability to travel 50%+
• Background Check Required.

Nice To Haves

• Cannabis experience highly preferred.
• Bachelor’s degree preferred but not required.

Responsibilities

• Develop, motivate, and engage Territory Sales Manager(s) in your assigned territory.
• Own key accounts that represent significant Market Share to our wholesale business strategies.
• Drive, develop, and execute strategic plans to achieve monthly and quarterly sales targets.
• Build and maintain long-lasting, strong relationships with customers while partnering with them to better understand their business objectives and needs.
• Develop and launch a joint business planning program with partners, internal and external
• Execute Key (and strategic) Accounts Strategy at state level.
• Create and communicate sales goals to ensure senior level executives are informed of the progress of those goals.
• Understand and share industry-specific patterns, trends, and landscapes in the state.
• Effectively communicate value propositions through presentations and proposals.
• Report on forces that shift strategic directions of accounts and tactical budgets.
• Maintain and report pipeline of sales to accurately forecast.
• Work closely with Marketing, Planning, and Commercial partners to achieve sales goals and strategic objectives.
• Attend conferences/trade shows and travel to visit partners, as needed.
• Other duties as assigned.

Benefits

• Comprehensive Health Coverage – Medical, dental, vision, and prescription plans available for employees and their dependents.
• Mental Health & Wellness Support – Access to the AI-powered Sabender platform, confidential counseling and life coaching through PAS, nutrition coaching, and discounts at Husk Fitness.
• Flexible Paid Time Off (PTO) – Generous PTO to support work–life balance (availability may vary by state—ask your recruiter for details).
• Employee Assistance Program (EAP) – Free, confidential support for mental health, financial planning, legal matters, and more.
• Paid Parental Leave – Dedicated time to rest, recharge, and care for your growing family.
• 401(k) with Company Match – Save for the future with a 4% company match and immediate vesting.
• Pet Insurance – Affordable coverage options to keep your pets healthy.
• Employee Discounts – Exclusive savings at any of TerrAscend’s 39+ dispensary locations.
• Recognition Program – Earn points through peer-to-peer recognition and redeem for Amazon rewards or gift cards.
• Disability & Life Insurance – Company-paid protection for life’s unexpected moments.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager