Sr. Retention and Lifecycle Manager

RYZE

9d•Remote

About The Position

At RYZE, we believe daily rituals create the foundation for living your greatest life. Our mushroom coffee and superfood products fuel the body and clarify the mind—helping people everywhere unlock their highest potential. We’re a fast-growing, mission-driven team passionate about wellness, innovation, and building a brighter future together. The Role: The Senior Retention Manager plays a critical role in executing and optimizing RYZE’s retention and lifecycle marketing programs. This role is hands-on and performance-driven, focused on increasing customer lifetime value through thoughtful segmentation, personalized messaging, and continuous testing across email, SMS, and CRM channels. You’ll partner closely with Growth, Creative, and Data teams to improve post-purchase experiences, reduce churn, and strengthen long-term customer relationships—turning retention into a core growth lever for the business.

Requirements

5–7+ years of experience in retention, lifecycle, or CRM marketing, ideally within DTC or eCommerce
Hands-on experience with lifecycle platforms such as Klaviyo, Braze, or similar tools
Strong understanding of customer segmentation, automation, and personalization strategies
Proven ability to analyze performance data and translate insights into action
Experience collaborating cross-functionally with Growth, Creative, Product, and Data teams
Detail-oriented, highly organized, and comfortable managing multiple initiatives simultaneously
Strong written communication skills with an eye for messaging, cadence, and customer experience
Passion for customer engagement, experimentation, and continuous improvement

Nice To Haves

Background in wellness, CPG, or lifestyle brands is a plus

Responsibilities

Own the day-to-day execution of lifecycle and retention marketing initiatives across email, SMS, and CRM channels
Build and optimize customer journeys including onboarding, post-purchase, replenishment, win-back, and loyalty flows
Manage segmentation and personalization strategies to deliver relevant, timely messaging
Execute A/B testing on creative, cadence, offers, and messaging to improve engagement and conversion
Monitor and report on retention KPIs including repeat purchase rate, churn, AOV, LTV, and engagement metrics
Partner with Growth and Product teams to improve post-purchase and subscription experiences
Collaborate with Creative to ensure retention messaging aligns with brand voice and storytelling
Work with Data and Analytics to ensure accurate tracking, reporting, and insight generation
Support campaign planning for launches, promotions, and seasonal moments from a lifecycle perspective
Identify opportunities to automate, scale, and improve operational efficiency within retention programs
Other related duties may be assigned.