Sr. Research Analyst

Kroenke Sports & Entertainment•Denver, CO

3d•$75,000 - $80,000

About The Position

We are looking to fill the role of Sr. Research Analyst. The nature and examples of work performed below will be the same for either level. Nature of Work: Under general supervision, the Sr. Research Analyst will contribute to the strategy of the Outdoor Sportsman Groups (OSG) portfolio of TV networks, websites, digital applications, and magazine publications, providing critical analysis and insights to decision-makers. Collects and evaluates audience ratings, market, economic and/or sales data. Creates and maintains research files and databases for the company. Examples of work performed: Translates data into summaries and analysis with conclusions that deliver on objectives and support proactive insights and recommendations. Creates and maintains research briefs, one-sheets, and white papers on a variety of topics important to the overall business goals of the network. Creates and publishes regular weekly, monthly and quarterly reports that inform the company of trends and performance of company assets, the competition, and the industry. Exposed to challenging primary research initiatives including focus groups, brand awareness research, dedicated online community/panel, and a variety of quantitative surveys as well as website and TV ratings. Provides strategic research in support of client specific presentations and proposals. Fulfills ad-hoc research requests with minimal supervision for Ad Sales, Programming, Affiliate Sales, the network’s executive team, and producers. Generates lead-related research to support sales efforts. Generates and maintains databases for both digital and linear research. Develop a variety of charts, tables, graphs, etc. to convey research messages visually for all of the above. Compiles competitive information on an on-going basis. Seeks ways to automate reporting for recurring data analysis. Analyzes viewer behavior and creates and maintains key reports, dashboards and analyses utilizing analytics tools including but not limited to Tableau. Present findings to team members and occasionally to other relevant staff. Senior level Analyst may provide guidance or training to junior level Analysts and Interns, as needed. Fulfills ad-hoc research requests for various functions across the business. This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business needs. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority.

Requirements

BS/BA degree in marketing/communications/economics or related field
The position requires a minimum of three (3) to five (5) years of progressively responsible experience in TV Ad Sales research or related field.
Efficient in Microsoft Office, Word, and PowerPoint.
Power user of Excel strongly preferred with ability in macros, pivot tables, etc.
Excellent at the use of Excel and managing spreadsheets.
Ability to write macros, automate spreadsheets, manage databases, create pivot tables, and create graphics and tables.
Ability to work with large data sets.
Aptitude in dealing with numbers with high accuracy.
Knowledge of PowerPoint, creating graphics that quickly communicate the key findings from analysis of numbers.
Ability to quickly learn new software programs.
Flawless attention to detail and organizational skills.
Ability to conduct in-depth data analysis.
Strong sense of urgency and commitment.
Ability to communicate complex ideas to multiple, often diverse audiences.
Must be able to show creativity and initiative ethic with little supervision.
Ability to multi-task in a fast-paced, deadline driven and constantly changing environment while maintaining accuracy is critical.
Ability to prioritize workload, meet deadlines, communicate workload with supervision, and understand when to escalate potential issues.

Nice To Haves

Familiarity with MRI, Nielsen Marketbreaks, CMR, comScore, Simmons, Google Analytics/GA4, and/or Star Media a plus.
Familiarity with BI tools such as Tableau.

Responsibilities

Translates data into summaries and analysis with conclusions that deliver on objectives and support proactive insights and recommendations.
Creates and maintains research briefs, one-sheets, and white papers on a variety of topics important to the overall business goals of the network.
Creates and publishes regular weekly, monthly and quarterly reports that inform the company of trends and performance of company assets, the competition, and the industry.
Exposed to challenging primary research initiatives including focus groups, brand awareness research, dedicated online community/panel, and a variety of quantitative surveys as well as website and TV ratings.
Provides strategic research in support of client specific presentations and proposals.
Fulfills ad-hoc research requests with minimal supervision for Ad Sales, Programming, Affiliate Sales, the network’s executive team, and producers.
Generates lead-related research to support sales efforts.
Generates and maintains databases for both digital and linear research.
Develop a variety of charts, tables, graphs, etc. to convey research messages visually for all of the above.
Compiles competitive information on an on-going basis.
Seeks ways to automate reporting for recurring data analysis.
Analyzes viewer behavior and creates and maintains key reports, dashboards and analyses utilizing analytics tools including but not limited to Tableau.
Present findings to team members and occasionally to other relevant staff.
Senior level Analyst may provide guidance or training to junior level Analysts and Interns, as needed.
Fulfills ad-hoc research requests for various functions across the business.