Sr Regional Marketing Manager, Prepaid

T-Mobile US • Parsippany, NJ

250d • $82,300 - $148,500 • Hybrid

About The Position

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! This role supports the Senior Manager, Regional Marketing in all aspects of insight gathering, strategic planning and program management to ensure enterprise annual/quarterly goals are met in the region for the Prepaid business. This is achieved via research, analytics, and alignment on marketing efforts between Marketing & Sales that support profitable business results. Successful candidates have enthusiasm and optimism for what can be achieved with both macro and micro marketing tactics in towns across their region. If you like cross functional collaboration in a fast paced exciting industry, this job is for you. This role will support our operations in the Northeast & Mid-Atlantic Regions. The office location for this role is in Parsippany, NJ East RBO/NOC. T-Mobile is currently offering a hybrid work environment with three days a week in office! In this role required travel time also counts towards the current in office requirement.

Requirements

• Bachelor's Degree (Required)
• 7-10 years marketing experience, preferably in B2C technology markets, with progressive growth and demonstrable experience in implementing successful field marketing plans.
• Deep understanding of demand generation activities and channels (including segment marketing, demand creation, experiential marketing, event management, campaign execution, social media, display advertising, etc.).
• Excellent verbal and written communications skills.
• Strong grasp of consumer insights with the unique understanding of both qualitative and quantitative interpretation of data.

Nice To Haves

• Master's/Advanced Degree (Preferred)
• Strong collaborator and relationship builder.
• Ability to build trust and strong cross-functional relationships across an organization to achieve common goals.
• Thrives in a high pressure, fast-paced, and rapidly changing environment!
• Ability to organize and deliver multiple projects with impeccable quality under tight timelines.
• Customer obsessed and advocating for the customer experience with our brands across the marketing communication journey.

Responsibilities

• Brand advocate for the region.
• Expertise on markets of importance in the region (travel required).
• Support for Prepaid Authorized Retailer Coop program including partnership with key partners.
• Function as the point-of-contact to many cross-functional teams including Regional Sales Leadership and at corporate headquarters (advertising, web/direct channels, public relations, sponsorships, events, social).
• Prepare leadership reports on all ongoing marketing efforts in the region.
• Research, analysis & insights on what works in a given market (brand awareness, customer perception, traffic & sales results).
• Craft and develop market insight briefs to influence future media buying and overall marketing strategy.
• Use performance dashboards to uncover opportunities and assess effectiveness of programs.
• Comfortable navigating and applying data such as market demographics, advertising effectiveness, industry trends, sales analysis to inform plans.
• Develop hyper local marketing strategies in select geographies including New Store support.
• Also responsible for other Duties/Projects as assigned by business management as needed.

Benefits

• Medical, dental and vision insurance.
• Flexible spending account.
• 401(k).
• Employee stock grants.
• Employee stock purchase plan.
• Paid time off and up to 12 paid holidays.
• Paid parental and family leave.
• Family building benefits.
• Back-up care.
• Enhanced family support.
• Childcare subsidy.
• Tuition assistance.
• College coaching.
• Short- and long-term disability.
• Voluntary AD&D coverage.
• Voluntary accident coverage.
• Voluntary life insurance.
• Voluntary disability insurance.
• Voluntary long-term care insurance.
• Mobile service & home internet discounts.
• Pet insurance.
• Access to commuter and transit programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Telecommunications
• Education Level: Bachelor's degree