Sr. Regional Marketing Manager, North America

Planet Labs • Arlington, VA

121d • $100,300 - $125,400 • Hybrid

About The Position

Planet is looking for a passionate, innovative Senior Regional Marketing Manager to own and drive the marketing strategy and the go-to-market plans for our North American business. This role will sit on the Regional, Industry and Customer marketing team and be based in either our Arlington, VA or San Francisco, CA offices. In this role you will own the planning and execution of marketing activities specifically for our North America Civil Government and United States Government business. In addition to managing one team member, you will collaborate closely with key stakeholders, including sales and marketing leadership, design agencies, partners, and customers to deliver high quality experiences that ultimately lead to awareness, pipeline, and revenue for Planet. This is a full-time, hybrid role which will require you to be in our DC Office (Arlington, VA) 3 days per week.

Requirements

• 6+ years of regional, field, events, and ABM marketing experience.
• Experience creating and executing a regional marketing strategy including launching and owning ABM programs
• Experience planning and executing events at a range of budget levels and venues
• Experience leveraging AI to scale marketing reach and efficiency

Nice To Haves

• Success in creating and executing comprehensive regional marketing strategies that include a range of tactics and activities
• Overachieving marketing goals with an ability to drive for results
• Ability to organize, prioritize and execute multiple, ongoing projects under deadline, with an eye on business impact
• Proficiency in marketing automation tools and CRM systems to manage and launch campaigns, track campaign effectiveness, monitor engagement and track ROI of event channels for future planning
• Excellent attention to detail and project management skills to align all stakeholders through the planning process

Responsibilities

• Define the regional marketing strategy, prioritizing events and activities that influence pipeline and engagement with our top accounts
• Manage a balanced portfolio of regional marketing activities from concept to completion
• Influence marketing pipeline metrics and other key performance indicators

Benefits

• Comprehensive Medical, Dental, and Vision plans
• Health Savings Account (HSA) with a company contribution
• Generous Paid Time Off in addition to holidays and company-wide days off
• 16 Weeks of Paid Parental Leave
• Wellness Program and Employee Assistance Program (EAP)
• Home Office Reimbursement
• Monthly Phone and Internet Reimbursement
• Tuition Reimbursement and access to LinkedIn Learning
• Equity
• Commuter Benefits (if local to an office)
• Volunteering Paid Time Off

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 501-1,000 employees