Sr. Program Activation Manager, Brand Partnership Studio

Amazon • New York, NY

22h

About The Position

The mission of the Brand Partnership Studio is to bring Twitch streamers visibility and creativity across Twitch and Amazon through strategic brand partnerships. We enable brands to win in the creator economy by delivering what their target audiences and Twitch viewers want - programs that harness popular culture and community behaviors with compelling content and tech. Reporting to the Program Activation Lead, US, the Senior Program Activation Manager will be a key player contributing to the Brand Partnership Studio mission within the Santa Monica or New York offices. In this role, you’ll oversee multiple creative projects simultaneously, build deep expertise in the Twitch creator ecosystem, and serve as a key point of contact for clients, creators, and vendors. You’re a strategic problem solver who thrives in fast-paced environments and knows how to bring ideas to life across digital platforms.

Requirements

• Bachelor's degree
• 7+ years of program or project management experience
• Experience using data and metrics to determine and drive improvements
• Experience owning program strategy, end to end delivery, and communicating results to senior leadership
• Knowledge of Microsoft Office products and applications, CRMs (e.g. Salesforce.com), sales and marketing automation tools, and eLearning tools
• Experience prioritizing and handling multiple assignments at any given time while maintaining commitment to deadlines, or experience in a fast-paced, high-tech company
• 5+ years of working directly with creators and developing creator careers in a talent management, agency or platform role experience
• Experience working directly with talent and creators
• Experience implementing repeatable processes and driving automation or standardization
• Knowledge of the Twitch platform and Twitch advertising experience
• Experience in video production and/or live events
• Knowledge of the Twitch community, gaming, and/or live streaming culture

Responsibilities

• Own end-to-end execution, project management, and quality control of custom solutions throughout post-sale lifecycle and ensure timelines, deliverables, budgets, and client expectations are met.
• Develop and manage detailed project schedules and budgets across multiple campaigns. Additionally, secure approvals, track action items, and coordinate closely with vendors, talent, sales, and production teams to ensure seamless live execution.
• Represent the Brand Partnership Studio in client meetings, providing production recommendations and proactively identifying risks, challenges, and solutions.
• Collaborate closely with other teams within the Brand Partnership Studio, including Creative Strategists, Producers, Influencer Relation Managers, and cross-functional teams such as Sales, Account Management, Operations, Finance, Legal, and Marketing.
• Lead remote and on set livestream production, live event brand integrations, and branded video content production, to ensure quality control and exceed client expectations (travel up to 10%).
• Identifies opportunities for efficiency, managing risk, and mitigation planning.
• Monitor project profitability, resource allocation, financial reporting, and billing.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level